by Dave Murray | Mar 27, 2017 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Personal Branding
A Visual Hammer Reinforces a Brand’s Purpose Your brand’s visual hammer – a term coined by Laura Ries – reinforces what your brand’s all about. And because you’re an entrepreneur, your brand’s visual hammer really reinforces...
by Dave Murray | Feb 16, 2017 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Marketing vs. Branding. What’s the Difference? Sometimes posts need to be tweaked, and South Korean spammers need to be stopped. It’s for those reasons that I present to you a revised version of an oldie but goodie blog post: Marketing vs. Branding....
by Dave Murray | Feb 4, 2017 | Brand Differentiation, Brand Strategy, Branding
LEGO: The Rise and Fall. And Rise As gutsy branders and brand strategists, we go a bit nuts when we see a large corporation making serious brand strategy mistakes. The reason being we know it leads to, at best, stagnant revenue, and at worst, fired employees. And, to...
by Dave Murray | Oct 27, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Uncategorized, Why
Halloween: The Ghouliest Brand of All! Vanessa and I love Halloween. We were fans long before we started our first brand! In fact, one of our goals is to throw a huge Halloween bash when we get an office! Because Halloween is awesome! Learn the story of Mayniax...
by Dave Murray | Oct 17, 2016 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Uncategorized
5 Tips for Naming Your Gutsy Brand! I’ve been wanting to write a blog on naming your own gutsy brand for months. In fact, I did write one! And as I was putting the finishing touches on it, I decided – in a fit of brilliance – to delete it from the official...
by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
