by Dave Murray | Mar 27, 2017 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Personal Branding
A Visual Hammer Reinforces a Brand’s Purpose Your brand’s visual hammer – a term coined by Laura Ries – reinforces what your brand’s all about. And because you’re an entrepreneur, your brand’s visual hammer really reinforces...
by Dave Murray | Mar 9, 2017 | Brand Strategy, Branding
Entrepreneurs, Don’t Devalue Your Brands! I’m gonna make this short because I can. Dear entrepreneurs, don’t devalue your brands! Discounts Are Bad At Mayniax Branding, we dig brands. Specifically, we dig brands that are all about a solid purpose,...
by Dave Murray | Mar 7, 2017 | Branding, Personal Branding, Why
Entrepreneurs, Your Brand is You I realized we have a lot of content on our Instagram page that I should be sharing with the whole of the internet! So, for this first Instagram-style post, I talk about a topic I’m very familiar with: me. It shows how easily you...
by Dave Murray | Feb 23, 2017 | Ann Arbor, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
Mayniax Maniacs Referral Program Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t? I don’t know if you know this,...
by Dave Murray | Feb 16, 2017 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Marketing vs. Branding. What’s the Difference? Sometimes posts need to be tweaked, and South Korean spammers need to be stopped. It’s for those reasons that I present to you a revised version of an oldie but goodie blog post: Marketing vs. Branding....
