by Dave Murray | Sep 22, 2016 | Ann Arbor, Brand Differentiation, Branding, Why
Working with Ann Arbor’s Branding Team, Pt. 2 In Working with Ann Arbor’s Branding Team, Pt. 1, I walked you, our latest gutsy entrepreneur, through the first three parts of our zany branding process. We helped you figure out your “why.” We taught you the...
by Dave Murray | Aug 23, 2016 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Personal Branding
Personal Branding in Ann Arbor I love Ann Arbor I mean sure, it has its problems – For instance, Ann Arbor was voted the most educated city in the United States in 2015. Wait, how’s that a problem? Well, ya see, what that study really said is that people in A2...
by Dave Murray | Jun 16, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Uncategorized, Why
Working with Ann Arbor’s Branding Team, Pt. 1 On any given day at any given time, in the rockin’ town of Ann Arbor, Michigan, you may find Vanessa and I seated in an area coffee shop – usually Sweetwaters or Espresso Royale – and sometimes you’ll...
by Dave Murray | May 31, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
7 Must-haves for Your Gutsy Brands! “7 Must-haves for Your Gutsy Brands!” WOW!!! I love a good click bait title. For those who don’t know, writing blog posts with lists – and a catchy title with a number in it – is a slightly manipulative marketing tactic,...
by Dave Murray | Mar 11, 2016 | Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs
Our Own Brand’s Renaissance We’ve undergone a bit of a brand renaissance as of late. I’m gonna talk a bit about that in this post, but first… I hate yoga. Of course, that implies I do yoga. And I do. Sometimes, I do yoga. There, I said it. Feel...
by Dave Murray | Feb 25, 2016 | Brand Differentiation, Brand Strategy, Branding
There’s no Commoditizing in Branding! “Are you commoditizing? There’s no commoditizing. There’s no commoditizing in branding!” Those were Jimmy’s famous words to Evelyn in the hit 1992 branding film, “A League of Their Own.” Seriously, check it...