by Dave Murray | Mar 27, 2017 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Personal Branding
A Visual Hammer Reinforces a Brand’s Purpose Your brand’s visual hammer – a term coined by Laura Ries – reinforces what your brand’s all about. And because you’re an entrepreneur, your brand’s visual hammer really reinforces...
by Dave Murray | Mar 7, 2017 | Branding, Personal Branding, Why
Entrepreneurs, Your Brand is You I realized we have a lot of content on our Instagram page that I should be sharing with the whole of the internet! So, for this first Instagram-style post, I talk about a topic I’m very familiar with: me. It shows how easily you...
by Dave Murray | Feb 1, 2017 | Ann Arbor, Brand Strategy, Branding, Personal Branding, Uncategorized, Why
Missions, Values, and Visions, Oh My! In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s...
by Dave Murray | Jan 19, 2017 | Ann Arbor, Mayniax Acting Like Maniacs, Personal Branding, Uncategorized, Why
3 Life Lessons for Gutsy Entrepreneurs In 3 Life Lessons for Gutsy Entrepreneurs, I pulled from my own experiences in an attempt to help you out. I put in a few jokes, but this is mostly a serious post. It focuses on you gutsy entrepreneurs, rather than your brands....
by Dave Murray | Oct 22, 2016 | Branding, Mayniax Acting Like Maniacs, Personal Branding, Why
Envisioning a Happier World “Here’s to the crazy ones…” With those words, Apple’s “Think Different” campaign was launched. The year was 1997. I was a 20-year-old cocky kid who didn’t take his classes seriously, skipping everything but my acting...
by Dave Murray | Aug 23, 2016 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Personal Branding
Personal Branding in Ann Arbor I love Ann Arbor I mean sure, it has its problems – For instance, Ann Arbor was voted the most educated city in the United States in 2015. Wait, how’s that a problem? Well, ya see, what that study really said is that people in A2...
