by Dave Murray | Mar 27, 2017 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Personal Branding
A Visual Hammer Reinforces a Brand’s Purpose Your brand’s visual hammer – a term coined by Laura Ries – reinforces what your brand’s all about. And because you’re an entrepreneur, your brand’s visual hammer really reinforces...
by Dave Murray | Feb 23, 2017 | Ann Arbor, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
Mayniax Maniacs Referral Program Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t? I don’t know if you know this,...
by Dave Murray | Feb 1, 2017 | Ann Arbor, Brand Strategy, Branding, Personal Branding, Uncategorized, Why
Missions, Values, and Visions, Oh My! In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s...
by Dave Murray | Jan 19, 2017 | Ann Arbor, Mayniax Acting Like Maniacs, Personal Branding, Uncategorized, Why
3 Life Lessons for Gutsy Entrepreneurs In 3 Life Lessons for Gutsy Entrepreneurs, I pulled from my own experiences in an attempt to help you out. I put in a few jokes, but this is mostly a serious post. It focuses on you gutsy entrepreneurs, rather than your brands....
by Dave Murray | Jan 5, 2017 | Ann Arbor, Brand Strategy, Branding, Mayniax Acting Like Maniacs, News, Uncategorized, Videos
Our Goal and Brand Strategies for 2017! For this “Our Goal and Brand Strategies for 2017!” post, we wanted to let you know what we’re doing, in the hopes that it’ll help you with your efforts. Also, marketers hate this title because, unlike...
by Dave Murray | Nov 22, 2016 | Ann Arbor, Branding, Mayniax Acting Like Maniacs
Giving Thanks to Our Ann Arbor Team Our Ann Arbor team’s pretty solid. And while all but one aren’t technically employed by Mayniax Branding, I consider every one of them part of our crew. And you should make them part of yours, too. Well, except for...
