Halloween: The Ghouliest Brand of All!
Vanessa and I love Halloween. We were fans long before we started our first brand! In fact, one of our goals is to throw a huge Halloween bash when we get an office! Because Halloween is awesome!
What if We Thought of Halloween as a Brand?
Stick with me here, or I’ll find a way to sneak you into a witch’s cauldron, Looney Tunes-style. EH HEH HEH HEH HEH HEH!!!
Beyond “awesome,” Halloween makes me think of a whole lot of things: fun, make-believe, candy, The Monster Mash, killer costumes – and horribly, horribly wrong costumes. It also makes me think of candy corns, which are gross. Don’t eat ’em.
If Halloween Had a Logo
While we’re always talking red or blue, or red and white or blue and white when it comes to logos, but Halloween’s colors are already a huge part of it’s identity. There would be no choice but to make it orange and black.
For this post, I really wanted to make the Mayniax Branding logo orange and black, but the stubborn brander inside me kept it from happening.
If Halloween Had a Visual Hammer
This one’s no contest – Halloween’s visual hammer is the jack-o-lantern. Just strolling around Ann Arbor this time of year, one can’t help but be inundated by all the pumpkins with crazy faces on them. Plus, come trick or treat time, they’ll be on porches all across the land!
If Halloween Had a Tagline
Trick or treat! ‘Nuff said. “Happy Halloween” just seems too generic.
If Halloween Had a “Why”
We believe fun and silliness keep us young!
If Halloween Had a Mission
We believe fun and silliness keep us young! And when so many people have nothing to look forward to during the week, isn’t it nice to have a day where you can hide behind a mask, cut loose, and feel like a kid again? Unless you actually are a kid – then you get to sneak a lotta candy up to bed. If you only get one day out of the year where you get to cut loose and stay young, make sure it’s this one. Make sure it’s Halloween!
If Halloween Had a Dork in a Beachcomber Hat, Eye Patch, Gorilla Sweater, Christmas Bow, and Plastic Sword
Stay gutsy, gang!
The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.
Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!