by Dave Murray | Feb 1, 2017 | Ann Arbor, Brand Strategy, Branding, Personal Branding, Uncategorized, Why
Missions, Values, and Visions, Oh My! In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s...
by Dave Murray | Jan 9, 2017 | Brand Strategy, Branding, Why
3 Branding Predictions for 2017 As with any article where someone gets all Nostradamus-y, “3 Branding Predictions for 2017” is an opinion piece. So neener. Also, am I the only one who thinks “neener” should be a business term? Number 1, on the...
by Dave Murray | Jan 5, 2017 | Ann Arbor, Brand Strategy, Branding, Mayniax Acting Like Maniacs, News, Uncategorized, Videos
Our Goal and Brand Strategies for 2017! For this “Our Goal and Brand Strategies for 2017!” post, we wanted to let you know what we’re doing, in the hopes that it’ll help you with your efforts. Also, marketers hate this title because, unlike...
by Dave Murray | Oct 27, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Uncategorized, Why
Halloween: The Ghouliest Brand of All! Vanessa and I love Halloween. We were fans long before we started our first brand! In fact, one of our goals is to throw a huge Halloween bash when we get an office! Because Halloween is awesome! Learn the story of Mayniax...
by Dave Murray | Oct 17, 2016 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Uncategorized
5 Tips for Naming Your Gutsy Brand! I’ve been wanting to write a blog on naming your own gutsy brand for months. In fact, I did write one! And as I was putting the finishing touches on it, I decided – in a fit of brilliance – to delete it from the official...
by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
