LEGO: The Rise and Fall. And Rise
LEGO: The Rise and Fall. And Rise As gutsy branders and brand strategists, we go a bit nuts when we see a large corporation making serious brand strategy mistakes. The reason being we know it leads to, at best, stagnant revenue, and at worst, fired employees. And, to us, that kind of ignorance is inexcusable. […]
Missions, Values, and Visions, Oh My!
Missions, Values, and Visions, Oh My! In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s lecture, “Missions, Values, and Visions, Oh My!” Referring to myself in the third […]
3 Life Lessons for Gutsy Entrepreneurs
3 Life Lessons for Gutsy Entrepreneurs In 3 Life Lessons for Gutsy Entrepreneurs, I pulled from my own experiences in an attempt to help you out. I put in a few jokes, but this is mostly a serious post. It focuses on you gutsy entrepreneurs, rather than your brands. It focuses on you as people, […]
