
Mayniax Maniacs Referral Program
/in Ann Arbor, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why /by Dave MurrayMayniax Maniacs Referral Program Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t? I don’t know if you know this, but we’re all about entrepreneurs. That typed, we’re also well aware of the […]

Marketing vs. Branding. What’s the Difference?
/in Brand Design, Brand Differentiation, Brand Strategy, Branding /by Dave MurrayMarketing vs. Branding. What’s the Difference? Sometimes posts need to be tweaked, and South Korean spammers need to be stopped. It’s for those reasons that I present to you a revised version of an oldie but goodie blog post: Marketing vs. Branding. What’s the Difference? Take 2 Entrepreneurs and business owners are the gutsiest, most […]

The Valentine’s Brand
/in Brand Design, Brand Strategy, Branding, Why /by Dave MurrayThe Valentine’s Brand I have to admit something: I’ve had a lot of trouble coming up with what to say about Valentine’s Day. Maybe it’s because I’ve spent the last seven years focused almost entirely on work and not on personal relationships. Maybe it’s because I’ve seen it as a “Hallmark holiday” for a number […]