by Dave Murray | Feb 14, 2017 | Brand Design, Brand Strategy, Branding, Why
The Valentine’s Brand I have to admit something: I’ve had a lot of trouble coming up with what to say about Valentine’s Day. Maybe it’s because I’ve spent the last seven years focused almost entirely on work and not on personal...
by Dave Murray | Feb 4, 2017 | Brand Differentiation, Brand Strategy, Branding
LEGO: The Rise and Fall. And Rise As gutsy branders and brand strategists, we go a bit nuts when we see a large corporation making serious brand strategy mistakes. The reason being we know it leads to, at best, stagnant revenue, and at worst, fired employees. And, to...
by Dave Murray | Feb 1, 2017 | Ann Arbor, Brand Strategy, Branding, Personal Branding, Uncategorized, Why
Missions, Values, and Visions, Oh My! In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s...
by Dave Murray | Jan 19, 2017 | Ann Arbor, Mayniax Acting Like Maniacs, Personal Branding, Uncategorized, Why
3 Life Lessons for Gutsy Entrepreneurs In 3 Life Lessons for Gutsy Entrepreneurs, I pulled from my own experiences in an attempt to help you out. I put in a few jokes, but this is mostly a serious post. It focuses on you gutsy entrepreneurs, rather than your brands....
by Dave Murray | Jan 9, 2017 | Brand Strategy, Branding, Why
3 Branding Predictions for 2017 As with any article where someone gets all Nostradamus-y, “3 Branding Predictions for 2017” is an opinion piece. So neener. Also, am I the only one who thinks “neener” should be a business term? Number 1, on the...
