by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
by Dave Murray | May 31, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
7 Must-haves for Your Gutsy Brands! “7 Must-haves for Your Gutsy Brands!” WOW!!! I love a good click bait title. For those who don’t know, writing blog posts with lists – and a catchy title with a number in it – is a slightly manipulative marketing tactic,...
by Dave Murray | Jul 7, 2015 | Brand Strategy, Branding
Seriously, your brand is your freedom! Yes, I’m completely exploiting this time of year. Yes, I’m totally shameless. And yes, I believe every word in this post. We love doing what we do, in part, because it gives gutsy business owners and entrepreneurs a...