Seriously, your brand is your freedom!
Yes, I’m completely exploiting this time of year. Yes, I’m totally shameless. And yes, I believe every word in this post.
We love doing what we do, in part, because it gives gutsy business owners and entrepreneurs a shot at better lives – side note: we say “a shot” because, after we help create the brand and advise them, it’s up to the entrepreneurs / business owners to follow through – Of course, what they do with that shot is entirely up to them. Maybe they’d simply retire to Fiji. Maybe they’d just like to relax and take more time for their friends and family. Or, maybe they’re like me, and would love to be able to take everybody on a spontaneous party trip to Italy. And maybe get on a gondola. Because I like typing “gondola.”
Of course, to do any of that, you need to be able to free up some time. And you can’t do that if you’re constantly the technician in the trenches, hoping for that next check to show up so you can pay rent, simply because you neglected your brand.
If you’ve been reading my blog posts for a while, you know the huge importance we place on branding and brand strategy. It really is more important than your product or service. And I promise you, I wouldn’t be doing this if I didn’t know, with 100% certainty, that it would drastically improve your life. It is the single, most important thing you can do for your business. Did I lay that on thick enough for ya? I hope so, because it’s the truth.
That typed, branding and brand strategy alone aren’t going to free you up for that African safari you’ve always wanted to take.
Do these three things to create your freedom!
Branding and Brand Strategy: this creates a consistent message and look that your clients and potential clients can get behind – because it’s always stuck in their brains!
Implementing Systems and Processes: I know, I know, that sounds horrendously lame. If, however, you want your business to scale to unimaginable heights, you need to set it up so other people can make it grow without your direct involvement. Your brand is your most important asset, but systems and processes make that asset work for you.
Public Relations, Marketing, and Advertising: if you want to haul ass on your road to freedom, you need to invest some time and money into getting your business out there! Get someone to interview you, set up speaking engagements, hire people who know about marketing and advertising, do the stuff that most “small” business owners and entrepreneurs won’t do because they think it’s a waste of money. Trust me, when your brand is set in stone, and your systems and processes are in place, no matter what your product or service is, you are in the marketing business!
We’ve used this quote before, but it bears repeating, ““Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” That quote comes from Peter Drucker, the granddad of business consulting. And it’s impossible to overstate its importance.
And now, for the conclusion you’ve been waiting for!
Gutsy entrepreneurs and business owners of the world, in order to create ultimate freedom, you must have a set brand, some set systems and processes, and a killer p.r. / marketing / advertising machine.
Of course, before you can implement any systems and processes, or get to marketing, you need to have your brand in place.
And that’s why I say your brand is your freedom.
If you have any questions about what branding and brand strategy can do for you, click Services. Other questions might be answered in our FAQ. And if that still doesn’t cut it, send us an email by clicking Contact.
I hope all of you in the United States had a fantastic Fourth of July. And to the rest of the world, I hope you did something extra gutsy on your seemingly normal Saturday.
As always, stay gutsy gang!