by Dave Murray | Nov 4, 2015 | Brand Strategy, Branding
Focus IS Brand Strategy! Hello, class! I’m Professor Dave. For anyone who wants to do any brown-nosing, I enjoy Hershey’s bars, Dragon’s Milk, and the occasional Granny Smith Apple – the non-poisonous variety, of course. And when you’re done...
by Dave Murray | Oct 22, 2015 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Branding in Ann Arbor – The Basics For this happening post, I’ll be writing about branding in everyone’s favorite Tree Town: Ann Arbor, Michigan! This is a first for me, since I usually share branding and brand strategy tips for gutsy business owners and...
by Dave Murray | Aug 19, 2015 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Google, Chucks, and Mickey D’s. BOOM!!! Being sick is no joke. I’ve been wanting to write this one ever since I read Converse changed the ever-awesome, dare I say “iconic,” Chuck Taylors. And then Google went all Alphabet on us. And, of course,...
by Dave Murray | Jul 7, 2015 | Brand Strategy, Branding
Seriously, your brand is your freedom! Yes, I’m completely exploiting this time of year. Yes, I’m totally shameless. And yes, I believe every word in this post. We love doing what we do, in part, because it gives gutsy business owners and entrepreneurs a...
by Dave Murray | Jun 29, 2015 | Brand Differentiation, Brand Strategy, Branding
To reiterate the title: a gutsy brand is more important than a great product! I know, I know, “That can’t be right!” “You’re an idiot!” “I hope a pack of rabid spider monkeys attacks you while you sleep!” Okay, that last one was just mean. Read on, and...
by Dave Murray | Jun 2, 2015 | Brand Differentiation, Brand Strategy, Branding
Hey, if people can call golf a sport, then I can call branding the same thing. Oh man, I’m gonna get letters… <h2>What’s your greatest fear?</h2> Aside from drowning, burning to death, and being attacked by rabid spider monkeys, I have an...
