by Dave Murray | Feb 11, 2016 | Brand Differentiation, Brand Strategy, Branding
Let’s Talk Personal Branding It was suggested I write a post on personal branding by our social media expert, Stefanie Mitchell (@StefCherelle_), of S. Mitchell Marketing. And because I know enough to surround myself with people smarter than me, I said, “Yes...
by Dave Murray | Dec 17, 2015 | Brand Differentiation, Brand Strategy, Branding, Why
Your Brand’s “Why” & Meppy Chriswanzukah! I’m in a good mood! As I type this, it’s 11:00 pm on Wednesday, Dec. 16, 2015, and I can’t help but smile. The reason’s simple: I’m thinking of the scene in Blues Brothers when...
by Dave Murray | Oct 22, 2015 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Branding in Ann Arbor – The Basics For this happening post, I’ll be writing about branding in everyone’s favorite Tree Town: Ann Arbor, Michigan! This is a first for me, since I usually share branding and brand strategy tips for gutsy business owners and...
by Dave Murray | Aug 19, 2015 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Google, Chucks, and Mickey D’s. BOOM!!! Being sick is no joke. I’ve been wanting to write this one ever since I read Converse changed the ever-awesome, dare I say “iconic,” Chuck Taylors. And then Google went all Alphabet on us. And, of course,...
by Dave Murray | Jun 29, 2015 | Brand Differentiation, Brand Strategy, Branding
To reiterate the title: a gutsy brand is more important than a great product! I know, I know, “That can’t be right!” “You’re an idiot!” “I hope a pack of rabid spider monkeys attacks you while you sleep!” Okay, that last one was just mean. Read on, and...
by Dave Murray | Jun 2, 2015 | Brand Differentiation, Brand Strategy, Branding
Hey, if people can call golf a sport, then I can call branding the same thing. Oh man, I’m gonna get letters… <h2>What’s your greatest fear?</h2> Aside from drowning, burning to death, and being attacked by rabid spider monkeys, I have an...
