by Dave Murray | Jul 7, 2015 | Brand Strategy, Branding
Seriously, your brand is your freedom! Yes, I’m completely exploiting this time of year. Yes, I’m totally shameless. And yes, I believe every word in this post. We love doing what we do, in part, because it gives gutsy business owners and entrepreneurs a...
by Dave Murray | Jun 29, 2015 | Brand Differentiation, Brand Strategy, Branding
To reiterate the title: a gutsy brand is more important than a great product! I know, I know, “That can’t be right!” “You’re an idiot!” “I hope a pack of rabid spider monkeys attacks you while you sleep!” Okay, that last one was just mean. Read on, and...
by Dave Murray | Jun 2, 2015 | Brand Differentiation, Brand Strategy, Branding
Hey, if people can call golf a sport, then I can call branding the same thing. Oh man, I’m gonna get letters… <h2>What’s your greatest fear?</h2> Aside from drowning, burning to death, and being attacked by rabid spider monkeys, I have an...
by Dave Murray | May 13, 2015 | Brand Design, Brand Differentiation, Brand Strategy
Brand Strategy Affects Design First-time readers are sometimes confused by this gutsy branding blog of ours. Because of the confusion surrounding what branding is, they come in all geeked about designing grandiose logos and insane backgrounds. And, while I’m all...
by Dave Murray | May 4, 2015 | Brand Design, Brand Differentiation, Branding
I have about a zillion branding topics in my head I want to talk about, but I’ll save them for a zillion rainy days. Instead, I thought I’d give you some super sweet branding moves that should be simple to implement, so you can differentiate yourself from...
