by Dave Murray | Aug 19, 2015 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Google, Chucks, and Mickey D’s. BOOM!!! Being sick is no joke. I’ve been wanting to write this one ever since I read Converse changed the ever-awesome, dare I say “iconic,” Chuck Taylors. And then Google went all Alphabet on us. And, of course,...
by Dave Murray | Jun 2, 2015 | Brand Differentiation, Brand Strategy, Branding
Hey, if people can call golf a sport, then I can call branding the same thing. Oh man, I’m gonna get letters… <h2>What’s your greatest fear?</h2> Aside from drowning, burning to death, and being attacked by rabid spider monkeys, I have an...