by Dave Murray | Jan 9, 2017 | Brand Strategy, Branding, Why
3 Branding Predictions for 2017 As with any article where someone gets all Nostradamus-y, “3 Branding Predictions for 2017” is an opinion piece. So neener. Also, am I the only one who thinks “neener” should be a business term? Number 1, on the...
by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
by Dave Murray | May 31, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
7 Must-haves for Your Gutsy Brands! “7 Must-haves for Your Gutsy Brands!” WOW!!! I love a good click bait title. For those who don’t know, writing blog posts with lists – and a catchy title with a number in it – is a slightly manipulative marketing tactic,...
by Dave Murray | Apr 21, 2016 | Brand Strategy, Branding
Our Own Gutsy Advertising! Vanessa and I declared this the year of advertising, and holy crap, has 2016 delivered! Our Gutsy Networking We’ve gotten a little more selective about the networking we do. We’re part of a B2B networking group, attend specific...
