by Dave Murray | Feb 25, 2016 | Brand Differentiation, Brand Strategy, Branding
There’s no Commoditizing in Branding! “Are you commoditizing? There’s no commoditizing. There’s no commoditizing in branding!” Those were Jimmy’s famous words to Evelyn in the hit 1992 branding film, “A League of Their Own.” Seriously, check it...
by Dave Murray | Nov 4, 2015 | Brand Strategy, Branding
Focus IS Brand Strategy! Hello, class! I’m Professor Dave. For anyone who wants to do any brown-nosing, I enjoy Hershey’s bars, Dragon’s Milk, and the occasional Granny Smith Apple – the non-poisonous variety, of course. And when you’re done...
by Dave Murray | May 4, 2015 | Brand Design, Brand Differentiation, Branding
I have about a zillion branding topics in my head I want to talk about, but I’ll save them for a zillion rainy days. Instead, I thought I’d give you some super sweet branding moves that should be simple to implement, so you can differentiate yourself from...
by Dave Murray | Apr 21, 2015 | Brand Differentiation, Brand Strategy, Branding
I’ve been wanting to write this branding article for quite some time, simply because it’s so important First, because I get this question a lot: what’s the difference between marketing, branding, and advertising? Your brand is the why, the who, and...
by Dave Murray | Mar 31, 2015 | Brand Differentiation, Brand Strategy, Branding
Readers of my other blog posts might know the mission of Mayniax Branding. They may even be able to recite it, themselves. Come on, say it with me: “Our job is to give gutsy business owners and entrepreneurs a shot at better lives by branding the hell out of their...
