by Dave Murray | Apr 21, 2015 | Brand Differentiation, Brand Strategy, Branding
I’ve been wanting to write this branding article for quite some time, simply because it’s so important First, because I get this question a lot: what’s the difference between marketing, branding, and advertising? Your brand is the why, the who, and...
by Dave Murray | Mar 31, 2015 | Brand Differentiation, Brand Strategy, Branding
Readers of my other blog posts might know the mission of Mayniax Branding. They may even be able to recite it, themselves. Come on, say it with me: “Our job is to give gutsy business owners and entrepreneurs a shot at better lives by branding the hell out of their...
by Dave Murray | Nov 6, 2014 | Brand Strategy, Branding
Full disclosure: I’m a brander. I brand. I’m a practitioner of the branding arts. With that obvious fact out of the way, let’s get to it! First, because it’s annoying to me, stop thinking of your business as a “small business.” It puts a limit...
by Dave Murray | Oct 15, 2014 | Brand Differentiation
We’re often asked why businesses should hire us, over other firms, to do their branding. It’s an important question, because the answer’s a big part of any brand. It speaks to differences, after all, and those are what your brand strategy uses to...
by Dave Murray | Oct 9, 2014 | Brand Design
I know, I know, it’s a harsh title. I had to stop myself from making it even harsher, because I’m blunt like that. A title like “Does Your Logo Suck?” has more punch, but it misses the point that, if it does suck, people aren’t remembering it, or...
