by Dave Murray | Feb 16, 2017 | Brand Design, Brand Differentiation, Brand Strategy, Branding
Marketing vs. Branding. What’s the Difference? Sometimes posts need to be tweaked, and South Korean spammers need to be stopped. It’s for those reasons that I present to you a revised version of an oldie but goodie blog post: Marketing vs. Branding....
by Dave Murray | Feb 4, 2017 | Brand Differentiation, Brand Strategy, Branding
LEGO: The Rise and Fall. And Rise As gutsy branders and brand strategists, we go a bit nuts when we see a large corporation making serious brand strategy mistakes. The reason being we know it leads to, at best, stagnant revenue, and at worst, fired employees. And, to...
by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
by Dave Murray | May 31, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
7 Must-haves for Your Gutsy Brands! “7 Must-haves for Your Gutsy Brands!” WOW!!! I love a good click bait title. For those who don’t know, writing blog posts with lists – and a catchy title with a number in it – is a slightly manipulative marketing tactic,...
by Dave Murray | Apr 21, 2016 | Brand Strategy, Branding
Our Own Gutsy Advertising! Vanessa and I declared this the year of advertising, and holy crap, has 2016 delivered! Our Gutsy Networking We’ve gotten a little more selective about the networking we do. We’re part of a B2B networking group, attend specific...
