by Dave Murray | Feb 4, 2017 | Brand Differentiation, Brand Strategy, Branding
LEGO: The Rise and Fall. And Rise As gutsy branders and brand strategists, we go a bit nuts when we see a large corporation making serious brand strategy mistakes. The reason being we know it leads to, at best, stagnant revenue, and at worst, fired employees. And, to...
by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
by Dave Murray | Jun 16, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Uncategorized, Why
Working with Ann Arbor’s Branding Team, Pt. 1 On any given day at any given time, in the rockin’ town of Ann Arbor, Michigan, you may find Vanessa and I seated in an area coffee shop – usually Sweetwaters or Espresso Royale – and sometimes you’ll...
by Dave Murray | May 31, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
7 Must-haves for Your Gutsy Brands! “7 Must-haves for Your Gutsy Brands!” WOW!!! I love a good click bait title. For those who don’t know, writing blog posts with lists – and a catchy title with a number in it – is a slightly manipulative marketing tactic,...
by Dave Murray | Apr 7, 2016 | Brand Strategy, Branding
Rebranding: Our Extra-gutsy Overview! Before I even knew what rebranding was, I knew it was a pain in the ass. Years ago, before Vanessa and I started working together, my dad and I had a chat. You see, we lived in Jackson, MI – a town that, at the time, had an...
