We talk about branding. A lot. And we talk about its importance. A lot.

We provide gutsy branding services to entrepreneurs and business owners, and we provide those services because we know it’s the most important thing that can be done for the success of yourself and your business. And, because we provide branding and brand strategy services, you’re thinking, “Whatever, man. Go preach your used car dealer ways to someone else.” And I know you’re thinking that because that’s what I think when someone tries to sell me on their stuff, too.

So, let’s use a little barroom example of how important branding is to you and your business.

First, let’s say you’re a single man sitting alone at the bar, and out of the corner of your eye, you notice a woman you’d like to get to know better. You’re the brand.

The strategy is to buy her a delectable libation so she’ll talk to you. That’s the brand strategy.

You decide the best thing to do is buy her a drink, and have the bartender deliver it. That’s the tactic that works toward making the brand strategy happen.

Yahtzee! It worked! She’s coming over to strike up a conversation and then…you’re not there.

That’s what having a business without a brand is like. You do all the leg work to get people to your door, but they can’t find it. They don’t know anything about you, or what your services or products are all about. Most importantly, they don’t know what you’re passionate about or why you do what you do. Because of that, you lose sales. As Simon Sinek – a featured TedX speaker – has said, “People don’t buy what you do, they buy why you do it.”

Are you still not convinced about the importance of branding? Well read on.

Here’s what Forbes has to say about the importance of branding – http://www.forbes.com/sites/marketshare/2012/05/27/why-brand-building-is-important/

Here’s what Entrepreneur has to say about the importance of branding, complete with some tips – http://www.entrepreneur.com/article/77408

And here’s what the New York Times has to say about the importance of branding – http://www.nytimes.com/allbusiness/AB4019474_primary.html

We want to give gutsy business owners the opportunity to live better lives, and the way we do that is through branding and brand strategy. Without a brand, you will struggle. With a brand, you’ll thrive. And, trust me, that’s way more fun than struggling!

So, whether you try to brand yourself, or use Ann Arbor’s gutsy branding team – that’d be us – or even someone else, make sure to make your brand happen.

It really is that important.

Stay gutsy, gang!

Dave Murray