Posts

Dave Murray

Our Own Gutsy Advertising

Our Own Gutsy Advertising!

Vanessa and I declared this the year of advertising, and holy crap, has 2016 delivered!

Our Gutsy Networking

We’ve gotten a little more selective about the networking we do. We’re part of a B2B networking group, attend specific A2Y Chamber events, and are going to more structured entrepreneur events. I’ve even joined a committee dedicated to helping entrepreneurs build their businesses, because hey, that’s what we’re all about anyway!

Because of networking, I’ve been able to set up some talks to help us get business, help us get the Mayniax Branding name out there, and help us give entrepreneurs some free, much-needed branding advice. We’re cool like that.

Our Gutsy Blog

I’m really working hard on writing a blog post at least every two weeks, and with my schedule – along with being on a constant lookout for rabid spider monkeys – that’s pretty tough to do. In fact, I’m writing this at 12:02 am. Ah, the things I do for our gutsy entrepreneurs.

Our Gutsy Newsletter

The newsletter goes out every two weeks, generally without fail. After all, we’ve always got something to talk about – even if it’s just a branding tip or two. Plus, it allows us to link back to our website so Google sees we’re kind of a big deal!

Our Gutsy Social Media

This is one of the things I’m most excited about. A goal of ours for this year is to own page one of Google in any and all “Ann Arbor branding” searches. One of the ways to do that is to load up on social media. Something we know about social media, however, is that for it to work, you need to have a consistent presence. And we just didn’t have the time to make that happen.

And then we met Stefanie Mitchell, of S Mitchell Marketing. In Vanessa’s and my nearly six years of networking, she’s the first person we’ve come across who knows more about social media than we do. So we gladly handed the social media baton to her to make things happen for Mayniax Branding.

Except for Instagram. Because Vanessa and I like pictures.

As an added bonus, Stefanie also has us creating content for ads on social media, as well as Google AdWords. And as another added bonus, with her rocking our social media, Vanessa and I can spend time doing the things we’re actually good at.

Our Gutsy Commercial

The commercial. Ah yes, the commercial. In the grand tradition of Apple’s “Think Different” campaign – and partly because of the wise words of Simon Sinek – we realized the most important thing we could advertise is, duh, the most important part of any brand: Why it exists in the first place. In fact, our “why” and story have been at the center of all our advertising this year.

The problem is, we didn’t know anyone who could really help us communicate our “why” as passionately as we wanted it communicated. Or so we thought. Enter George Pariseau, the founder of Brainstream Creative.

George is a pretty easy-going dude who gets serious about videography. He also understands enough about marketing that, when we said, “We trust ya. Just do what you do,” we knew he wouldn’t let us down – even though I completely changed the script the night before we filmed it.

My bad.

Our Gutsy Upsell

That just sounded, well, dumb. Gimme a break – it’s 12:32 am.

If you’re in the Ann Arbor area, and thinking about getting your business branded, fill out the form on our Contact page. We’re happy to answer any questions you have, and never charge for the first hour. We’ll even spring for a caffeinated beverage or two. For you, not just us. Though we’ll probably spring for a caffeinated beverage or two for us, as well.

Because sometimes we’re up late at night writing blog posts.

Stay gutsy, gang!

Dave Murray

Our Own Brand’s Renaissance

Our Own Brand’s Renaissance

We’ve undergone a bit of a brand renaissance as of late. I’m gonna talk a bit about that in this post, but first…

I hate yoga.

Of course, that implies I do yoga. And I do. Sometimes, I do yoga. There, I said it. Feel free to confiscate one of my man cards. Most of the time, I’m cool with yoga. It actually relaxes me. And therein lies the problem. There’s nothing worse than being calm and relaxed when one’s super jazzed about typing on something they’re especially geeked about.

But for you, the people, I shall power through!

Editor’s note: There was gonna be a pic of Dave, all relaxed and stuff after yoga, in this spot. But…he looked a little too relaxed.

The Renaissance of Mayniax Branding

When we started our sort-of humble branding biz in July of 2014, it was because we were sick of seeing entrepreneurs needlessly struggle, when we knew all they needed was a little brand strategy help to set them on the path to success. We wanted to help them live the lives they’ve dreamed of since starting their entrepreneurial enterprises. But man, you guys have crazy dreams!

Towards the end of 2015, we started seeing just how wonderful the entrepreneurs we deal with really are. We saw they had fantastic dreams! Benevolent dreams! These weren’t those evil rat-bastards we hear about, sitting in ivory towers trying to squeeze every last penny out of us. These are people who want to change the world for the better! These are people with dreams of housing the homeless, preparing high school kids for careers, and helping us all live healthier lives. And we started realizing, it’s not just about helping these people live their dreams. It’s about helping these people change the world! And it’s about helping them change a world that could do a helluva lot better than it’s doing now.

The Mayniax Branding Mission Statement(s)

Mayniax Branding - Our New Mission Statement

Our old mission statement read, “Our job is giving gutsy business owners and entrepreneurs a shot at better lives, and we brand the hell out of their businesses to make that happen.”

But with our newfound understanding of just how crazy you guys are, that wasn’t good enough. So, here’s the new one, “The world is broken. And we believe entrepreneurs are the only ones who can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.”

And don’t judge us because we haven’t updated the site, just yet.

The New Culture of Mayniax Branding

Mayniax Branding - More Passion. More guts. More caffeine.

If you’ve been paying attention to some of our other blog posts, or just know a little something about branding, you may be wondering how this will impact our culture. The short answer is, “It won’t.” The long answer is that we’re even more sure we’re doing the right thing for our clients, as well as ourselves. We’re even more passionate. We’re even more gutsy. And yes, we’re even a whole lot more caffeinated!

We aren’t, however, planning on writing anymore blogs after yoga.

Stay gutsy, gang!

Dave Murray

Dear Entrepreneurs, the World Needs You!

Dear Entrepreneurs, The World Needs Your dreams!

Your dream is more important than you realize.

When Vanessa and I started Mayniax Branding, it was with the intent of helping gutsy entrepreneurs live their dreams. But man, we never anticipated the immense responsibility of that intent. Many of our clients have dreams built on benevolence. On helping others in a huge way. And it’s incredible.

We Can’t Rely on the Government

Mayniax Branding - You don't change the world in a voting booth. You change it by being gutsy.
I’m not a big fan of government. While everyone’s getting worked up about elections, I’m all like, “Who gives a crap?” It’s not that I don’t think people in government want to help. I actually believe they do – badly! The problem, to me, is that government’s no longer effective. There’s too much division, and too many rules, regulations, and lobbyists to affect any real change. Fortunately, that’s where you, the gutsy entrepreneur, come in.

We Can Rely on Entrepreneurs

Mayniax Branding - Entrepreneurship's not for sissies!
Almost every entrepreneur we come across, whether they’re clients or not, has the same passion: They want to help people. We work with one who wants to ultimately build training centers for homeless people so they can find jobs easier. We work with another who wants to help impoverished African-Americans realize their dreams are within their grasp. One of our business partners is in it to help high school students understand what it really takes to get hired, so they have a shot at living their dreams! We’ve worked with others who want to help people live longer, healthier lives through nutrition and exercise. Seriously, how cool are these people!?!

I don’t believe the government’s in a position to help, but the entrepreneurs I mentioned are. These are the people who have the power to change the world. They’re the people who get shit done. And they want to do it by making others’ dreams come true. Seriously, how cool are these people? And how cool are those dreams?

And I’m willing to bet you’re one of those entrepreneurs, too.

Mayniax Branding - Gutsy entrepreneurs run on passion and caffeine. Lots of caffeine.
Vanessa’s and my dream is to help entrepreneurs – you – live the lives you deserve. To stop you from settling. We could’ve done anything with that dream. We could’ve started with a gym or a restaurant that caters to entrepreneurs. We could’ve started with a salon that caters to entrepreneurs. We could’ve started with a design company, a photo company, or a coffee company that caters to entrepreneurs – after all, we do dig the caffeine. We could’ve started with any of those, but we didn’t. We started with brand strategy. We started with brand strategy because it’s the most important, most long-lasting thing you can do for yourselves, your businesses, your teams, and your clients. It’s the first step in making sure you don’t settle. The first step in making your dreams come true.

Because your dreams are too damned important to die.

Stay gutsy, gang!