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Dave Murray

Our Own Gutsy Advertising

Our Own Gutsy Advertising!

Vanessa and I declared this the year of advertising, and holy crap, has 2016 delivered!

Our Gutsy Networking

We’ve gotten a little more selective about the networking we do. We’re part of a B2B networking group, attend specific A2Y Chamber events, and are going to more structured entrepreneur events. I’ve even joined a committee dedicated to helping entrepreneurs build their businesses, because hey, that’s what we’re all about anyway!

Because of networking, I’ve been able to set up some talks to help us get business, help us get the Mayniax Branding name out there, and help us give entrepreneurs some free, much-needed branding advice. We’re cool like that.

Our Gutsy Blog

I’m really working hard on writing a blog post at least every two weeks, and with my schedule – along with being on a constant lookout for rabid spider monkeys – that’s pretty tough to do. In fact, I’m writing this at 12:02 am. Ah, the things I do for our gutsy entrepreneurs.

Our Gutsy Newsletter

The newsletter goes out every two weeks, generally without fail. After all, we’ve always got something to talk about – even if it’s just a branding tip or two. Plus, it allows us to link back to our website so Google sees we’re kind of a big deal!

Our Gutsy Social Media

This is one of the things I’m most excited about. A goal of ours for this year is to own page one of Google in any and all “Ann Arbor branding” searches. One of the ways to do that is to load up on social media. Something we know about social media, however, is that for it to work, you need to have a consistent presence. And we just didn’t have the time to make that happen.

And then we met Stefanie Mitchell, of S Mitchell Marketing. In Vanessa’s and my nearly six years of networking, she’s the first person we’ve come across who knows more about social media than we do. So we gladly handed the social media baton to her to make things happen for Mayniax Branding.

Except for Instagram. Because Vanessa and I like pictures.

As an added bonus, Stefanie also has us creating content for ads on social media, as well as Google AdWords. And as another added bonus, with her rocking our social media, Vanessa and I can spend time doing the things we’re actually good at.

Our Gutsy Commercial

The commercial. Ah yes, the commercial. In the grand tradition of Apple’s “Think Different” campaign – and partly because of the wise words of Simon Sinek – we realized the most important thing we could advertise is, duh, the most important part of any brand: Why it exists in the first place. In fact, our “why” and story have been at the center of all our advertising this year.

The problem is, we didn’t know anyone who could really help us communicate our “why” as passionately as we wanted it communicated. Or so we thought. Enter George Pariseau, the founder of Brainstream Creative.

George is a pretty easy-going dude who gets serious about videography. He also understands enough about marketing that, when we said, “We trust ya. Just do what you do,” we knew he wouldn’t let us down – even though I completely changed the script the night before we filmed it.

My bad.

Our Gutsy Upsell

That just sounded, well, dumb. Gimme a break – it’s 12:32 am.

If you’re in the Ann Arbor area, and thinking about getting your business branded, fill out the form on our Contact page. We’re happy to answer any questions you have, and never charge for the first hour. We’ll even spring for a caffeinated beverage or two. For you, not just us. Though we’ll probably spring for a caffeinated beverage or two for us, as well.

Because sometimes we’re up late at night writing blog posts.

Stay gutsy, gang!

Dave Murray

Your Brand is Your Freedom!

Seriously, your brand is your freedom!

Yes, I’m completely exploiting this time of year. Yes, I’m totally shameless. And yes, I believe every word in this post.

We love doing what we do, in part, because it gives gutsy business owners and entrepreneurs a shot at better lives – side note: we say “a shot” because, after we help create the brand and advise them, it’s up to the entrepreneurs / business owners to follow through – Of course, what they do with that shot is entirely up to them. Maybe they’d simply retire to Fiji. Maybe they’d just like to relax and take more time for their friends and family. Or, maybe they’re like me, and would love to be able to take everybody on a spontaneous party trip to Italy. And maybe get on a gondola. Because I like typing “gondola.”

Of course, to do any of that, you need to be able to free up some time. And you can’t do that if you’re constantly the technician in the trenches, hoping for that next check to show up so you can pay rent, simply because you neglected your brand.

If you’ve been reading my blog posts for a while, you know the huge importance we place on branding and brand strategy. It really is more important than your product or service. And I promise you, I wouldn’t be doing this if I didn’t know, with 100% certainty, that it would drastically improve your life. It is the single, most important thing you can do for your business. Did I lay that on thick enough for ya? I hope so, because it’s the truth.

That typed, branding and brand strategy alone aren’t going to free you up for that African safari you’ve always wanted to take.

Do these three things to create your freedom!

Branding and Brand Strategy: this creates a consistent message and look that your clients and potential clients can get behind – because it’s always stuck in their brains!

Implementing Systems and Processes: I know, I know, that sounds horrendously lame. If, however, you want your business to scale to unimaginable heights, you need to set it up so other people can make it grow without your direct involvement. Your brand is your most important asset, but systems and processes make that asset work for you.

Public Relations, Marketing, and Advertising: if you want to haul ass on your road to freedom, you need to invest some time and money into getting your business out there! Get someone to interview you, set up speaking engagements, hire people who know about marketing and advertising, do the stuff that most “small” business owners and entrepreneurs won’t do because they think it’s a waste of money. Trust me, when your brand is set in stone, and your systems and processes are in place, no matter what your product or service is, you are in the marketing business!

We’ve used this quote before, but it bears repeating, ““Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” That quote comes from Peter Drucker, the granddad of business consulting. And it’s impossible to overstate its importance.

And now, for the conclusion you’ve been waiting for!

Gutsy entrepreneurs and business owners of the world, in order to create ultimate freedom, you must have a set brand, some set systems and processes, and a killer p.r. / marketing / advertising machine.

Of course, before you can implement any systems and processes, or get to marketing, you need to have your brand in place.

And that’s why I say your brand is your freedom.

If you have any questions about what branding and brand strategy can do for you, click Services. Other questions might be answered in our FAQ. And if that still doesn’t cut it, send us an email by clicking Contact.

I hope all of you in the United States had a fantastic Fourth of July. And to the rest of the world, I hope you did something extra gutsy on your seemingly normal Saturday.

As always, stay gutsy gang!

Sources

The Tingley Advantage – The Importance of Processes
Forbes – Jack Trout on Marketing