by Dave Murray | Oct 27, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Uncategorized, Why
Halloween: The Ghouliest Brand of All! Vanessa and I love Halloween. We were fans long before we started our first brand! In fact, one of our goals is to throw a huge Halloween bash when we get an office! Because Halloween is awesome! Learn the story of Mayniax...
by Dave Murray | Oct 22, 2016 | Branding, Mayniax Acting Like Maniacs, Personal Branding, Why
Envisioning a Happier World “Here’s to the crazy ones…” With those words, Apple’s “Think Different” campaign was launched. The year was 1997. I was a 20-year-old cocky kid who didn’t take his classes seriously, skipping everything but my acting...
by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
by Dave Murray | Sep 22, 2016 | Ann Arbor, Brand Differentiation, Branding, Why
Working with Ann Arbor’s Branding Team, Pt. 2 In Working with Ann Arbor’s Branding Team, Pt. 1, I walked you, our latest gutsy entrepreneur, through the first three parts of our zany branding process. We helped you figure out your “why.” We taught you the...
by Dave Murray | Jun 16, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Uncategorized, Why
Working with Ann Arbor’s Branding Team, Pt. 1 On any given day at any given time, in the rockin’ town of Ann Arbor, Michigan, you may find Vanessa and I seated in an area coffee shop – usually Sweetwaters or Espresso Royale – and sometimes you’ll...
by Dave Murray | May 31, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Why
7 Must-haves for Your Gutsy Brands! “7 Must-haves for Your Gutsy Brands!” WOW!!! I love a good click bait title. For those who don’t know, writing blog posts with lists – and a catchy title with a number in it – is a slightly manipulative marketing tactic,...
