Mayniax Branding Prices for 2017!
Every service professional who saw that headline just died a little. “You can’t tell everyone your prices! You’re supposed to get them in the door first, make them need what you’re selling, and then hit them with your prices! What are you, some kind of moron!?!”
I don’t know. Maybe.
But here’s the thing: I believe those who need better lives will make them happen. Notice I typed “need” and not “want.” Those who want better lives will whine to others about wanting better lives, but when presented with opportunities to do something about it, they’ll just come up with excuses.
People who need better lives, however, will find ways to make it happen. Those are the people we’re here for. They’re the gutsy entrepreneurs we’re obsessively talking about, because they’re who we’re obsessed with helping.
Full Disclosure: I’m a huge Tony Horton fan
If you don’t know who that is, he’s “the P90X guy.” The dude who’s always telling you to “Do your best, and forget the rest!” Look him up. He’s a pretty cool dude.
Horton’s a hardcore guy. I don’t mean he’s gonna yell and scream at you until you’re scared to death – I just mean he’s no-nonsense. In an interview he did for InsideQuest, Tony talks about how, in order to prevent your life from sucking, you need to align your purpose with your career. He’s done that. I’ve done that. And a big part of branding is making sure that we help you do that, too.
So, with all that typed, let’s get to the pricing!
The Product of Mayniax Branding!
Yes friends, just like we advise all of you, we sell one product! We’re brand strategists, so we sell branding, and only branding, because focus is kind of a big deal. And we sell it three different ways.
Brand Consultation – Price: $180 / hr.
When we consult with entrepreneurs about their brands, we talk about a lot of things. Everything from why they started their company to narrowing their focus, to making sure their verbiage is easy to understand, etc.
Sometimes, entrepreneurs can’t pay for our services, so we’ll look at our checklist, and teach them how to do some of it. We do that because branding is the most important thing you can do for your business. And we don’t want brands to get started on the wrong foot. We’re cool like that.
Fill out this form and we’ll sit down with you to talk about our type of brand consultation. Oh, and there will definitely be caffeine.
Brand Audits – $500, plus $100 per employee if there are more than three of you
If that seems like a strange cost-structure, it’s because it is – but there’s a method to the madness. In Some Objective Branding Benefits, I wrote about a concept called “brand alignment.” With brand alignment, every employee and customer / potential customer understands what the brand’s about. That leads to the business making twice as much money. So it’s crucial for us to interview your employees, as well as you.
In a brand audit, we use a checklist of the things we do when creating a brand – which sometimes takes as many as 31 steps – and mark what’s good and bad about yours. We’ll then talk about it with you, and let you know how much it would cost to fix what needs fixing. If you want us to fix it, great! If not, no worries.
In the event the cost to fix your brand is greater than what you spent for the audit, the audit’s cost will be deducted from the fixing-your-brand cost.
Are you ready for a brand audit? Go here so we can get the process rolling!
Building a Brand – $16,000 – $20,000 for Small Businesses, with 10 employees or fewer
This is for the whole big branding package, including a brand strategy guide and a design guide. These will make it so everything about your brand is consistent as it grows.
When we build a brand, we create a look and strategy based on competitive research, and a personality based on you, the entrepreneur. We dig into why you do what you do, so your brand can start building an authentic reputation and culture. We help you set up your social media, and work with website designers so everything conforms to your brand. And we make sure your brand is simple, for both you, and your potential clients.
Most importantly, we get your brand focused, because a focused brand stays on the top of your clients’ and potential clients’ minds. And that’s what branding’s all about.
We’re big fans of our progression pricing model, so you’ll be able to break everything up into smaller payments. And then ramp them up when you’re able.
Fill out this form, so we can get together to chat about how we’d build your own gutsy brand!
We Also Put on Branding Workshops
When you’re leaving our Mayniax Branding website, a window will pop-up asking if you’d like to sign up for our newsletter. Sign up for it, and you’ll be kept in the loop as to the when and where for our branding workshops.
I Hope You Made it Through All That
It was a lotta typing. And now my fingers hurt. I’m gonna go ice them while I think about the immense pain I’ll be in after tomorrow’s workout. After which I may wrap my whole body in ice.
As always, if you have any questions, feel free to email us at firstname.lastname@example.org, and we’ll go from there. Have a blast, and of course…
Stay gutsy, gang!