Not every post can be about business. With a name like Mayniax Branding, we’ve got to have some fun, too!

Dave Murray

Mayniax Branding Prices for 2017!

Mayniax Branding Prices for 2017!

Every service professional who saw that headline just died a little. “You can’t tell everyone your prices! You’re supposed to get them in the door first, make them need what you’re selling, and then hit them with your prices! What are you, some kind of moron!?!”

I don’t know. Maybe.

But here’s the thing: I believe those who need better lives will make them happen. Notice I typed “need” and not “want.” Those who want better lives will whine to others about wanting better lives, but when presented with opportunities to do something about it, they’ll just come up with excuses.

People who need better lives, however, will find ways to make it happen. Those are the people we’re here for. They’re the gutsy entrepreneurs we’re obsessively talking about, because they’re who we’re obsessed with helping.

Full Disclosure: I’m a huge Tony Horton fan

If you don’t know who that is, he’s “the P90X guy.” The dude who’s always telling you to “Do your best, and forget the rest!” Look him up. He’s a pretty cool dude.

Horton’s a hardcore guy. I don’t mean he’s gonna yell and scream at you until you’re scared to death – I just mean he’s no-nonsense. In an interview he did for InsideQuest, Tony talks about how, in order to prevent your life from sucking, you need to align your purpose with your career. He’s done that. I’ve done that. And a big part of branding is making sure that we help you do that, too.

So, with all that typed, let’s get to the pricing!

The Product of Mayniax Branding!

Yes friends, just like we advise all of you, we sell one product! We’re brand strategists, so we sell branding, and only branding, because focus is kind of a big deal. And we sell it three different ways.

Brand Consultation – Price: $180 / hr.

When we consult with entrepreneurs about their brands, we talk about a lot of things. Everything from why they started their company to narrowing their focus, to making sure their verbiage is easy to understand, etc.

Sometimes, entrepreneurs can’t pay for our services, so we’ll look at our checklist, and teach them how to do some of it. We do that because branding is the most important thing you can do for your business. And we don’t want brands to get started on the wrong foot. We’re cool like that.

Fill out this form and we’ll sit down with you to talk about our type of brand consultation. Oh, and there will definitely be caffeine.

Brand Audits – $500, plus $100 per employee if there are more than three of you

If that seems like a strange cost-structure, it’s because it is – but there’s a method to the madness. In Some Objective Branding Benefits, I wrote about a concept called “brand alignment.” With brand alignment, every employee and customer / potential customer understands what the brand’s about. That leads to the business making twice as much money. So it’s crucial for us to interview your employees, as well as you.

In a brand audit, we use a checklist of the things we do when creating a brand – which sometimes takes as many as 31 steps – and mark what’s good and bad about yours. We’ll then talk about it with you, and let you know how much it would cost to fix what needs fixing. If you want us to fix it, great! If not, no worries.

In the event the cost to fix your brand is greater than what you spent for the audit, the audit’s cost will be deducted from the fixing-your-brand cost.

Are you ready for a brand audit? Go here so we can get the process rolling!

Building a Brand – $16,000 – $20,000 for Small Businesses, with 10 employees or fewer

This is for the whole big branding package, including a brand strategy guide and a design guide. These will make it so everything about your brand is consistent as it grows.

When we build a brand, we create a look and strategy based on competitive research, and a personality based on you, the entrepreneur. We dig into why you do what you do, so your brand can start building an authentic reputation and culture. We help you set up your social media, and work with website designers so everything conforms to your brand. And we make sure your brand is simple, for both you, and your potential clients.

Most importantly, we get your brand focused, because a focused brand stays on the top of your clients’ and potential clients’ minds. And that’s what branding’s all about.

We’re big fans of our progression pricing model, so you’ll be able to break everything up into smaller payments. And then ramp them up when you’re able.

Fill out this form, so we can get together to chat about how we’d build your own gutsy brand!

We Also Put on Branding Workshops

When you’re leaving our Mayniax Branding website, a window will pop-up asking if you’d like to sign up for our newsletter. Sign up for it, and you’ll be kept in the loop as to the when and where for our branding workshops.

I Hope You Made it Through All That

It was a lotta typing. And now my fingers hurt. I’m gonna go ice them while I think about the immense pain I’ll be in after tomorrow’s workout. After which I may wrap my whole body in ice.

As always, if you have any questions, feel free to email us at, and we’ll go from there. Have a blast, and of course…

Stay gutsy, gang!

Dave Murray

Happy Branding Birthday to Us!

One year ago, today, the Ann Arbor / Ypsilanti region’s favorite branding and brand strategy team took the area by storm! The area just didn’t know it, yet.

Entrepreneurship Isn’t for Sissies

Starting a business is hard. It’s really hard. And, when you start a business in a category people don’t always understand, it’s doubly hard. Next to my dad dying, it’s the hardest thing I’ve ever been through. I really want to drive that point home, because I don’t want anyone reading this to think it’s a piece of cake. The thing is, when you have a powerful “why” and know the end result of what you do is a far better life for everyone you do business with, you slog through it. Because – and not to sound gushy – because it’s the right thing to do.


Year One Brand Strategy

We have a three-year goal of being the number one branding / brand strategy team in the Ann Arbor / Ypsilanti area. With that in mind, year one’s strategy was simple: get visible! To accomplish that, we focused on three tactics:

1. Getting our website to the top of Google in area branding searches
2. Maintaining a strong social media presence
3. Networking and doing some speaking engagements

For number one, we’re really close. I’m able to blog fairly regularly, which Google digs, and we recently sent for the all-important Google postcard, which should propel us to very nearly the number one spot. We’re currently on page two.

For number two, there’s always room for improvement, but our Facebook and Instagram pages are actually ranking higher than our website in several searches, which is pretty cool, but only because we know the postcard’s on its way.

When it comes to number three, we’re crushing it! I spoke at an Ann Arbor / Ypsilanti Regional Chamber event that was well-received, and am currently scheduled to speak at a Lead Gen on Tap event on July 30th. After that, Vanessa and I have been asked to put on a branding workshop for The Entrepreneurship Center at Washtenaw Community College, which we’ll be spring boarding into more workshops. I was even lucky enough to be featured on The Chris Lee Show. Like I said – crushing it!

It’s Fun Being Us

Ya know how, on every pic you see on social media, people look like they’re having the best day EVAR!!!? – Hell, you’ve probably seen pics of us that look like that – well, I’m not gonna lie: we’ve had our share of throw downs – with each other, even – utter dismay, and even a few pull-our-hair-out-by-the-roots moments – which, as you may have seen from pics, I really can’t afford to do. But I’d also be lying if I didn’t tell you we have far more than our fair share of absolutely fantastic days!

Our clients are utterly fanatical. Seriously, we may be Mayniax, but they’re crazy! We’ve met great people who are always trying to find ways to get us more business. Many of those people, and our clients, have even become friends of ours. And, since Vanessa and I have been working together for so long – Mayniax may be one-year-old, but we’ve been working together for six-and-a-half *gulp* – we can usually get our points across without pushing TOO many buttons, and with quite a few laughs, to boot.

In short, it really is fun being us.


What’s in Store for Year Two?

We’re going to continue doing what we’ve been doing, along with running some ad campaigns, and really developing our branding workshops, so we can help as many gutsy business owners and entrepreneurs as possible. From there, the sky’s the limit for the gutsiest branding team in every known, and unknown, dimension!

Was that a little too sci-fi? My bad.


Thanks to everyone for such a great first year, and here’s to another great one for all of you! Okay, and us. Heh heh.


If you have any questions, feel free to visit our FAQ page, or email us from our Contact page.

And, as always, stay gutsy, gang!