Dave Murray

5 Marketing Without Branding Quotes!

5 Gutsy Marketing Without Branding Quotes!

I like to think we’ve made it pretty clear that our people are gutsy entrepreneurs. They’re who we want to help because they’re the only ones who can fix our broken world. But alas, Vanessa and I are also entrepreneurs. And sometimes, as an entrepreneur, you need to treat yourself to a lazy blog post. It’s kind of like an old school recap show for a sitcom – you know you have to put something on the air, but you just don’t have the energy to come up with new material.

We’ve talked about how marketing without a brand is sort of – well – idiotic. We like to say that marketing without branding is like inviting people to a house party without a house. Sure, some of your hardcore friends will stay, just to be nice, but everyone else will end up going to a real party. And we started wondering, “What do our fellow branders have to say about marketing without branding?”

With that, I give you Marketing Without Branding Quotes!

“Marketing without branding is like fishing without a hook.”

-Branding Strategy as Your Secret Marketing Weapon, by Liz Papagni – @MrktgWorx

In this article, Liz Papagni talks about the experience of one’s brand, and discusses brand experience, positioning, and how your brand creates brand evangelists. It’s a solid read that will help anyone understand branding a bit better.

“But being short-sighted is not good for business. Marketing will make a sale today, but the brand is what sells today, tomorrow, next quarter, next year, 5 years from now…”

-Why Marketing Without Branding Will Lose You Money Every Time, by Worst of All Design

The simple definitions these folks use for marketing and branding are fantastic! “Marketing: How people find you,” and “Branding: WHY people buy” are simple enough for even me to understand. If I didn’t actually get branding, that is. So give this article a look.

As an added bonus, you gotta love any company that uses the word “badassery” for a link.

“Branding takes time, dedication, and a lot of work. Can you honestly put the cart before the horse if it means bringing in necessary revenue for your company to continue operating?”

-Which Comes First, Branding or Marketing? by Liz Papagni – @MrktgWorx

Holy crap! When I was doing this research, I had no idea this was the same author as the one for our first quote. Clearly, Liz Papagni is good people!

Oh, and to answer the title of this post, Liz says no. Apologies if you didn’t want to be spoiled. For yours truly, the part in this article I found most interesting is under “Choosing Your Marketing Channels.” Lately, I’ve been playing more with psychographics than demographics, wondering if the marketing channel really mattered as long as you found people who believe in your brand’s cause. “With brand standards firmly in place, you can approach any marketing channels, both traditional and digital, with the perfect message for the customers impacted by those outlets.” I can dig it.

“The big idea around the brand itself is more important than the big idea behind your marketing campaign.”

-Great Marketing Relies on a Strong Brand Proposition, by Amanda Phillips @RealAmandaP

This article’s a great one for branding enthusiasts and numbers people alike! In here, Amanda Phillips talks percentages that show how advertising without a clear brand proposition is weak, and how a strong brand proposition can actually stand pretty well on its own.

The whole idea is that communicating what the brand stands for leads to huge growth. And she uses some of the most well-known brands in the world to illustrate her point. Which I, of course, like!

“Marketing without branding is a waste of time and money.”

-Branding vs. Marketing: Knowing the Difference Can Increase Your Bottom Line, by Heather Dowell @Hdowellbreakice

I’m gonna confess, I like this quote because that’s how blunt I am in client meetings. That right, gang – it’s all about me. But Heather Dowell says a lot of quality stuff in her article, including thoughtful descriptions of what branding and marketing are, as well as what each one does for a business. And every time someone points out that “Branding is more than a name, logo and design,” a small, happy tear forms in the corner of my eye.

And, as an added bonus…

Brand Marketing: What Marketing Without Branding Looks Like, by Sandra Hamway @InfuseFive, is a case study published in 2013, about a horrible mishap, on the cover of a set of Anne of Green Gables books. The long and short: the publisher used an image of someone who didn’t look at all like how the character’s been portrayed since 1908. And the Amazon crowd ripped it to shreds.

So, there ya have it. Vanessa and I aren’t alone in our feelings on trying to market products and services before branding them. Though I still like to think we are alone in the nutty way we present such things.

And so, thus ends this entrepreneur’s lazy blog post. Big thanks to all the writers who contributed to it – even if they didn’t know they were doing so. Have fun, and as always…

Stay gutsy, gang!

Dave Murray

Our Own Brand’s Renaissance

Our Own Brand’s Renaissance

We’ve undergone a bit of a brand renaissance as of late. I’m gonna talk a bit about that in this post, but first…

I hate yoga.

Of course, that implies I do yoga. And I do. Sometimes, I do yoga. There, I said it. Feel free to confiscate one of my man cards. Most of the time, I’m cool with yoga. It actually relaxes me. And therein lies the problem. There’s nothing worse than being calm and relaxed when one’s super jazzed about typing on something they’re especially geeked about.

But for you, the people, I shall power through!

Editor’s note: There was gonna be a pic of Dave, all relaxed and stuff after yoga, in this spot. But…he looked a little too relaxed.

The Renaissance of Mayniax Branding

When we started our sort-of humble branding biz in July of 2014, it was because we were sick of seeing entrepreneurs needlessly struggle, when we knew all they needed was a little brand strategy help to set them on the path to success. We wanted to help them live the lives they’ve dreamed of since starting their entrepreneurial enterprises. But man, you guys have crazy dreams!

Towards the end of 2015, we started seeing just how wonderful the entrepreneurs we deal with really are. We saw they had fantastic dreams! Benevolent dreams! These weren’t those evil rat-bastards we hear about, sitting in ivory towers trying to squeeze every last penny out of us. These are people who want to change the world for the better! These are people with dreams of housing the homeless, preparing high school kids for careers, and helping us all live healthier lives. And we started realizing, it’s not just about helping these people live their dreams. It’s about helping these people change the world! And it’s about helping them change a world that could do a helluva lot better than it’s doing now.

The Mayniax Branding Mission Statement(s)

Mayniax Branding - Our New Mission Statement

Our old mission statement read, “Our job is giving gutsy business owners and entrepreneurs a shot at better lives, and we brand the hell out of their businesses to make that happen.”

But with our newfound understanding of just how crazy you guys are, that wasn’t good enough. So, here’s the new one, “The world is broken. And we believe entrepreneurs are the only ones who can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.”

And don’t judge us because we haven’t updated the site, just yet.

The New Culture of Mayniax Branding

Mayniax Branding - More Passion. More guts. More caffeine.

If you’ve been paying attention to some of our other blog posts, or just know a little something about branding, you may be wondering how this will impact our culture. The short answer is, “It won’t.” The long answer is that we’re even more sure we’re doing the right thing for our clients, as well as ourselves. We’re even more passionate. We’re even more gutsy. And yes, we’re even a whole lot more caffeinated!

We aren’t, however, planning on writing anymore blogs after yoga.

Stay gutsy, gang!