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Dave Murray

Entrepreneurs, Your Brand is You

Entrepreneurs, Your Brand is You

I realized we have a lot of content on our Instagram page that I should be sharing with the whole of the internet! So, for this first Instagram-style post, I talk about a topic I’m very familiar with: me. It shows how easily you can take who you are, and turn it into a brand. Because honestly entrepreneurs – your brand is you!

From an Instagram Pic Posted on March 4, 2017

“As I sit here writing on a Saturday night, I can’t help but think about the importance of authenticity, not just in our brands, but in ourselves 🤔

“We build brands around people, not products. And that means we built Mayniax Branding around a person – me 😳

Mayniax Branding - Dave Murray: An Instagram Pic from March 4, 2017

“I grew up reading comic books and studying Greek and Roman mythology. I identified with Wolverine, minus the anger issues, and Batman, minus the money and cool car. In spite of that, I always wanted to be the archetypal hero – the person who could save the world. Yeah, I wanted to be Superman.

“I’m also a smartass. People sometimes ask me if my smartassery is a defense mechanism. Nope, it’s my baseline. It’s how I was raised. While other kids wanted to be Luke Skywalker, I wanted to be Han Solo. While other kids were going to bed, I was up late watching Letterman.

“I’m a guy who firmly believes the more we highlight our differences – be they political, religious, monetary, or skin pigmentation – the more divided we become.

“I’m a guy who believes it’s my responsibility to stay healthy and fit for my current and future friends, family, and clients. Yet I’m also a guy who digs him some cookies 🍪

“And I’m a guy who genuinely believes the happiness of the world rests on the shoulders of entrepreneurs.

“If you read enough of our stuff, you’ll find all that in there. When I talk about authenticity and building brands around entrepreneurs, that’s what I’m talking about. I’m talking about making your brand an extension of you. I’m talking about making your brand’s values your values.

“And I’m also totally talking about cookies.” -Dave

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

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