Posts

Dave Murray

Mayniax Maniacs Referral Program

Mayniax Maniacs Referral Program

Mayniax Branding - The Mayniax Maniacs referral program for the gutsy friends and clients of Mayniax Branding!

Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t?

I don’t know if you know this, but we’re all about entrepreneurs. That typed, we’re also well aware of the importance of brand strategy, and do everything we can to practice what we preach to the entrepreneurship community.

Fortunately, I think we’re good on the brand strategy side. And pizza. We’re definitely good with pizza.

But why have we fought ourselves?

First, I couldn’t get the thought it could be taken as a discount out of my head. Discounts are awful for brands, and there are two reasons for that:

1. It devalues a brand’s product or service. If a customer can get it at a low price once, they figure they should be able to get it at that price all the time.
2. Discounts mostly bring in customers who are just looking for a deal. They don’t believe in loyalty or the value of a brand – they only believe in saving a buck. And you don’t need that in your life.

And second, we didn’t want just anyone referring to us. We only want people that believe in our mission, who we are, and what we offer – clients or others whom we’ve worked with.

That second part’s easy: clients are in, and others are in by invitation only.

Plus, remember that one video we recorded where we said we wanted to put together a referral program?

Why Do We Want to Create a Referral Program?

Hey, I’m all for transparency – and if you don’t believe that, read 3 Life Lessons for Gutsy Entrepreneurs – so here ya go: in theory, it’ll help give Mayniax Branding an added push. But beyond that, and more importantly, it’s in keeping with our mission to help gutsy entrepreneurs.

How does the Mayniax Maniacs Referral Program Work?

I’m glad you typed that question, Dave.

Thanks, Dave!

Mayniax Branding - Dave tells he Dave he asked a great question. And then Dave celebrates for asking that great question. Weird.

*ahem*

The Mayniax Maniacs Referral Program is actually really simple, because that’s how my brain works: When we get paid from someone who was referred to us, the gutsy entrepreneur who did said referring will receive 10% of the total amount. So, if we do a $180 sit-down with a new client, the entrepreneur who referred said client get’s $18. If we build a full-on $20,000 brand for a new client, the entrepreneur who referred them will get $2,000.

We will, however, cap it at $2,000 per referred client, because if we include monthly and retainer fees, the bookkeeper might end us. We won’t, however, cap the number of clients you send us. Because that would be dumb for all involved.

So you can see how this helps us AND is in keeping with our mission to help our entrepreneurs! Even though the bookkeeper’s still gonna hate us a little bit.

When Does the Mayniax Maniacs Referral Program Start?

If you’re a client, or someone we’ve worked with whom we trust, expect to receive an official announcement in your email within the next week. And if you’re not a client and believe in why we do what we do, let’s get you on the path to becoming a client!

Now, does anyone know of any ways to calm down a partially psychotic bookkeeper?

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!

Dave Murray

Missions, Values, and Visions, Oh My!

Missions, Values, and Visions, Oh My!

In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s lecture, “Missions, Values, and Visions, Oh My!”

Mayniax Branding - Randy Pausch Quote: "Most of what we learn, we learn indirectly (or by 'head fake')."

Referring to myself in the third person isn’t a sign of narcissism, is it? Whoa, turns out it’s not! And cookies for dinner are kinda tasty.

Anywho.

Missions

The mission of your brand is based heavily on the “why” of it. I write a ton about the “why,” so here’s a link to the latest blog post about it: The New Rules of Branding

Our “why” is always about entrepreneurs because we believe they’re the keys to the world’s happiness. So our mission is all about entrepreneurs and what we do to help them: The world is broken, and we believe entrepreneurs are the only ones who can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Our So you can see, our mission is based around our “why.” Find your brand’s “why,” and your mission becomes easy.

Values

Values are your brand’s way of letting the world know what’s important to it! A lot of times, it’s not even about business.

Our brand’s values are pretty straight-forward.

1. We’re about health – We want to foster a culture where people are able to take care of themselves so they’ll be around for the people who need them.
2. We’re about a team with a common cause – Our qualifications for our team will always be if we like you, if you can do the job, and if you believe in the mission, you’re in! Unless you’re like, four or something. I think they have laws against that.
3. We’re about benevolent entrepreneurs – If you’re passionate and have a strong “why” about what you do, we’ll help you. If you’re just in it for the money, or you simply know how to do whatever, go somewhere else.
4. We’re about consistency. We’re branders. Everyone should be treated exceptionally well, and every process should be followed, otherwise we’re not very good branders.
5. We’re not about bigotry. If anyone shows any hate toward someone because of something they have no control over, they’re out. Period.

So, what’s important to your brand? What does it stand for? Remember that values not only communicate what’s important to your brand – they also give people additional reasons to want to meet with you. But here’s the thing: like your mission, they must be 100% authentic. Don’t fake any of it, because people will sniff you out.

Visions

What’s the overall vision for your brand? When all is said and done, what should your brand achieve? Ours is simple: we want Mayniax Branding to contribute to leave a measurable impact on the world’s happiness. That means Mayniax Branding will likely go on for a good long time, because unless Google comes up with a happiness algorithm, that’s gonna be tough to measure!

What mark will your brand leave on the world?

Oh My!

Brands grow from within. It’s up to you to make sure your people – and that includes clients – are on board with the brand’s mission, the brand’s values, and the brand’s vision, or they’re just words that mean nothing. And then you’ll be just like every other entrepreneur out there, working 80 hours per week for the rest of your life wondering where you went wrong.

Did Ya Catch the Head Fake?

I typed a lot about the brand, but absolutely nothing about products or services. That’s because they’re practically inconsequential to the mission, values, and vision of a brand. But that’s not the head fake.

The brand is you! Your “why,” your mission, your values, and your vision for the world are the backbone of your brand! What your brand does is just a tool to help make those things – the things that are truly important to you – happen.

That’s why we build brands around who our entrepreneurs actually are. And that’s why I have such a tough time with the concept of “personal branding” – it seems to imply making you, and consequently your brand, into something you’re not. And speaking of my frustration with “personal branding”

In Closing

Remember that your brand is ultimately you. And you’ll find the right people – teammates and clients – to work with if you’re just true to yourself. Because honestly, when your parents first looked you in the eyes and said, “Be yourself,” they taught you everything you needed to know about personal branding.

And possibly why you occasionally – since you’re may be all about health – enjoy cookies for dinner.

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!

Dave Murray

3 Branding Predictions for 2017

3 Branding Predictions for 2017

As with any article where someone gets all Nostradamus-y, “3 Branding Predictions for 2017” is an opinion piece. So neener.

Also, am I the only one who thinks “neener” should be a business term?

Mayniax Branding - Really terrible artist's rendering of Nostradamus with red glasses

Number 1, on the list of Branding Predictions for 2017

More Entrepreneurs Will Understand the Importance of Their “Why”s

If you haven’t yet, check out Simon Sinek’s Ted Talk on starting with “why.” Go ahead. I’ll wait.

I think people are taking the “why” a lot more seriously. They’re starting to understand that, when it comes to things we actually care about – such as our favorite brands – our decisions are never based in logic, but rather emotion.

We make decisions emotionally whether we’re talking our personal lives or our business lives.

Let’s say you ask someone out, and they completely blow you off – not that that’s ever happened to yours truly *gulp*. The next time they see you, they’ll justify it, but what likely happened is their gut told them it was a bad idea, or you did something to irritate them, or you just weren’t that high on their list of priorities.

Now let’s put that knowledge to use in business. You meet with someone. The chat goes great and they promise they’ll run it by their people and let you know whether or not you got the deal in a few days. And you never hear from them. Again, what likely happened is their gut told them it was a bad idea, or you did something to irritate them, or you just weren’t that high on their list of priorities. And the next time you see them, they justify it.

Fortunately, an authentic “why” makes you relatable. With it in place – along with decent brand strategy – clients you want to work with will seek you out. People who want to work with you will seek you out.

Though I’m not sure how that’s gonna help ya on a Saturday night.

We see it as being the most important thing in branding, along with four other things you can read about here.

An authentic “why” makes us all relatable.

Number 2, on the list of Branding Predictions for 2017

Old School Brands Will Continue to Suck at Life

We’re already seeing it this year with Kmart, Sears, and Macy’s. In fact, the one thing Sears had going for it – Craftsman – was recently sold to Stanley Black & Decker. Macy’s doesn’t have anything behind it besides, “Hey, we sell middle-of-the-road clothes,” and Kmart hasn’t been relevant in years.

Fun fact: I used to work at Kmart. One day, a guy came in looking for a “…really good phone.” And I had no choice but to say, “And you came here?” This is why I’m a terrible employee.

The problem with old school brands is two-fold: First, they likely have old school thinking based fully on logic and spreadsheets, and second – even if they don’t – they’re too old to establish a believable “why.” Yup, there’s that friggin’ “why” again. Their only recourse is to try to instill a “why” to the public consciousness one bit at a time, so it doesn’t look fake. But they’ll try sales, and tricky accounting practices, and buyouts, until the brands have lost all of their power.

richard-branson-mayniax-branding-purpose-beyond-profit-quotes

Unfortunately, bad brand strategy’s old news.

Number 3, on the list of Branding Predictions for 2017

“Branding” Will Continue to Be One of the Most Confusing Terms in Business

Let’s face it, even we branders have a tough time explaining what branding is in simple terms. Every time we think we have it nailed down, someone inevitably hits us with, “What does that mean?” Even when we, ourselves, finally distilled it down to “We build brands around entrepreneurs’ ‘why’s, stories, and competitors,” we’d still get, “What’s a brand?”

Personally, I think a brand is the soul of a business – it’s cause / mission – with some strategy and design thrown in for reinforcement. But that’s just me. Other people will define it differently. It’s not like a vet, or an accountant, or a grocery store – it’s a lot more fluid.

And that’s why one of our brand strategies for 2017 is to educate more entrepreneurs on what branding is.

That’s All Folks!

So, there’s our branding predictions for 2017! I hope you enjoyed the read, and I hope I can dig through my stuff to find my Kmart smock. Because that’d be funny. To me.

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!