Posts

Dave Murray

A Visual Hammer Reinforces a Brand’s Purpose

A Visual Hammer Reinforces a Brand’s Purpose

Your brand’s visual hammer – a term coined by Laura Ries – reinforces what your brand’s all about. And because you’re an entrepreneur, your brand’s visual hammer really reinforces what you’re all about. I wrote quite a bit about that in Entrepreneurs, Your Brand is You

Our Visual Hammer – The Red Glasses

More and more people have been joking around with us lately, saying we see the world through rose-colored glasses. Of course, that’s both literally, and figuratively, true.

We truly believe entrepreneurs are the key to making our world a happier place – particularly entrepreneurs who are fighting for a cause they believe in.

How do Entrepreneurs do That?

See, if entrepreneurs are given the opportunity to fight for something they believe in, beyond money, other like-minded people will join them. And when those people join them, they’re happier because they’re also fighting for something they believe in. And that can only make them happier in their personal lives, as well.
Mayniax Branding, in Ann Arbor - We see the world through rose-colored glasses
Imagine a world where every brand is built around a cause – causes like ending world hunger, giving homes to the homeless, providing great education to everyone, etc. the possibilities are endless.

That’s why our visual hammer is our rose-colored red glasses. Because we see that world, and will do anything we can to help entrepreneurs build it.

The Big Finish

If you have struggling entrepreneurs in your area, and you believe in them, help them out. Do whatever you can. Because if they’re passionate, if they’re fighting for a cause beyond profit, they won’t let you down.

And you’ll have helped make the world a happier place.

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!

Dave Murray

21 True Confessions of a Gutsy Entrepreneur

21 True Confessions of a Gutsy Entrepreneur

The last couple months have been crazy! And by that, I mean I went a little crazy. Not clinically, of course – I prefer to not receive an official diagnosis – but I most definitely snapped a bit.

For the last several years, I’ve been averaging 60 – 70-hour work weeks. And, with Vanessa’s second kid due in about a month, I’ve been doing a lot on top of those 60 – 70-hours. For instance, we have a lot of legacy clients – we used to be product photographers for the automotive industry – needing work done. And, coincidentally enough, we’re working on another brand to handle that work. All this while keeping personal commitments and still working to help gutsy entrepreneurs, because those are the people I want so desperately to help.

Of course, none of that is an excuse for snapping at people. There is no excuse for that.

One of the great entrepreneurial lessons we learned a couple years ago is that we can’t do it all alone. And, after snapping in a few meetings, and at a few people who’d done nothing wrong, I realized I needed help. Not as in a therapist, but as in people to take some of the workload off my hands.

Besides, poor Vanessa’s basically my therapist. Heh heh.

vanessa-symington-mayniax-branding-therapist

Anyway, when you’re a person who considers himself strong, and you let stress and the workload get to ya enough to where you snap at people you like and respect, it’s time to make a few changes. I’ve already found some people to take the workload off, so I’ve got that going for me, which is nice. But I’m sure I have a few more changes to make.

The entrepreneurial road is far from easy, gang, but we trudge through it. Because we have to. And because we believe in what we’re doing. With that, here are 21 true confessions from me, a gutsy entrepreneur. Some funny. Some serious. All true.

Confessions From The Big Guy!

1. I study the greatest people in their fields, not for quotes on Instagram and Twitter – though that is a bonus – but to see how they tick, and what drives them.

2. Bugs Bunny > Mickey Mouse; Star Wars > Star Trek; Muppets > Sesame Street

3. For the last few years, I’ve been scared to date because I’m afraid I’ll lose focus on our mission. Though I’m definitely working on getting over that one. And fast.

4. I want Mayniax Branding to help more entrepreneurs than the governments of the world claim to help.

5. I sometimes wish I didn’t have so many friends. Not that I’d ever get rid of any of them, I just feel bad when they ask me to do something, and I can’t because of helping entrepreneurs.

6. I believe monkeys are always funny. It’s the chimps you gotta look out for.

7. I haven’t had a vacation since I was 19.

8. I study Steve Jobs’ second tenure at Apple because that’s when the branding magic really happened, both culturally and strategically.

9. I once got a black eye from drunkenly picking a fight with a sidewalk.

10. If I don’t exercise five or six days per week, I feel lazy.

11. I think organized religion, politics, and money are dumb. They keep us divided, and I prefer we focus on things that bring us together. And I recognize the irony, since brand strategy is about differentiation.

12. I think Scrubs is television’s all-time greatest show. Except season 9. Season 9 didn’t happen.

13. I’m an extreme minimalist because I don’t like cluttering my brain, or place, with a lot of dumb things.

14. In spite of a few blog posts, and an image, I’ve never actually kicked a puppy.

Dave Murray, the Big Guy at Mayniax Branding, soaked and imploring you to not make him want to kick puppies.

15. I believe the pursuit, and attainment, of happiness – whatever that means to you – is all that really matters.

16. In the event of nuclear annihilation, the only survivors will be cockroaches, Keith Richards, and Tony Horton.

17. I believe my staying healthy is a responsibility not only to myself, but to current and future friends, family, and clients.

18. My food weaknesses include Blimpy Burger, pizza, tacos, anything peanut butter and chocolate, Salted Cara-melo-Oh! cookies from Busch’s, and pretty much any other kind of cookie. Feel free to judge.

dave-murray-mayniax-branding-blimpy-01

19. I think George Carlin was the greatest philosopher of our time.

20. As blunt and tough as I can be on our clients, I’m much tougher on myself.

21. When I’m feeling particularly cocky, I say, “Hey, it’s me.” Because Han Solo.

In Closing

Most anyone who knows me will say I have a whole lot more confessions in me, and they’d be right. But hey, I need something to write later on down the road, right?

I hope you got behind some of these, or at least understand how the entrepreneur’s path – even mine – is a difficult one. I make mistakes. I beat myself up over them. And I get introspective. After that, I get a refresh and a reboot – sometimes to the head – and get back to work. Because really, that’s all any of us can do.

Have fun, and as always,

Stay gutsy!