Dave Murray

The World Is Broken, Part 2

In Part 1 of this this two-part post, I went all nuts typing about why Vanessa and I believe the world is broken. But even though we believe that, it doesn’t mean we don’t think the world can be fixed – in fact, with the help of our fellow entrepreneurs, we believe quite the opposite. With that in mind, let’s get a little more optimistic!

Only Entrepreneurs Can Fix It

In the following video, I put the world on notice: Mayniax Branding exists to build the next Fortune 500!

Now, since you’re might be thinking building the next Fortune 500 won’t fix anything, I should probably elaborate. The power in this country, not to mention the world, comes from wealthy corporations and entrepreneurs. It comes from money. And I don’t believe we fight money with “Occupy” movements, yelling at politicians for giving themselves raises, or by feeling the Bern.

In true “fight fire with fire” fashion, I believe we fight money with money.

If you’ve read our About page, you know the kinds of entrepreneurs we deal with: the sympathetic, game-changer kind. We get those clients because we won’t work with people whose “why”s are either because they know how to do what they do, or because they like money. We work with entrepreneurs who want to make things better for people. When people care about our entrepreneurs’ brands, those entrepreneurs do better financially, and when our entrepreneurs do better financially, they can make a huge impact on the world.

If you can’t beat the Fortune 500, join them. And bring in lobbyists to fight for change that matters.

That’s the grand vision of Mayniax Branding – to make it so our clients can go toe-to-toe, anywhere in the world, with the monied elite, and make real, positive change.

Entrepreneurs Are Already Making it Happen

Sean “Diddy” Combs recently built a school in Harlem.

Oprah Winfrey opened the Leadership Academy for Girls, in South Africa.

According to this Forbes article, America’s top 10 philanthropists gave a staggering $7.1 billion in 2014!

Bill and Melinda Gates, on top of creating the Bill and Melinda Gates Foundation, they and Warren Buffett created The Giving Pledge – in this interview with 60 Minutes, the Gateses promised to give away 95% of their wealth to causes, while Warren Buffett promised to give away 99%!

Let’s Make Our Dreams a Reality, Together

The world is broken, and we believe entrepreneurs are the only ones who can fix it. And we believe they will fix it, so long as others care enough about their brands to help them make that happen.

That’s our big picture. That’s the vision behind our “why.” Our dream is to do everything we can to help make this world a better place, but we need help. So, what’s your dream?

Stay gutsy, gang!

Dave Murray

The World Is Broken, Part 1

“The world is broken, and we believe entrepreneurs are the only ones who can fix it.”

If you’ve spent any time on our site, especially our About page, you’ve probably come across those words a few times. It’s a long-held belief Vanessa and I share, and it’s behind every decision we make for Mayniax Branding.

Recently, I had a one-on-one chat with someone I network with. We were just talking when, as arrogant as I’m sure it reads, I used “The world is broken, and we believe entrepreneurs are the only ones who can fix it” as an example of a company’s “why.” My fellow networker asked me to elaborate.

“What do you mean?” I asked.

“You always say ‘the world is broken, and you believe entrepreneurs are the only ones who can fix it.’ What do you mean by that?”

And I let out a looooooonnnnnnng sigh. And then decided to write about it.

The World Is Broken

Vanessa and I can’t talk government with each other. It’s not that we disagree on how things are run – we actually agree on most points – it’s that the current state of it pisses us off so much that when we talk about it, it doesn’t take any time for one of us to start fuming. Which, as you can imagine, is pretty unbecoming for a couple of fun-loving maniacs. But, I’m gonna type about government for a bit anyway, just to give you a few of our own “the world is broken” examples.

I swear, I don’t like talking about government any more than you like reading about it!

According to Newsweek, in 2003, our government sent Tommy Thompson to fight a proposed recommendation from the World Health Organization. WHO’s heinous recommendation? Wanting to tell the world no more than 10% of their calories should come from sugar. According to CBS News, two Senators – a Republican and a Democrat – helped fight to get Thompson to stop the World Health Organization, in part, by extorting them. The United States of America, backed whole-heartily by the sugar lobby, threatened to pull funding in the amount of $400,000,000 if the report were published. So, instead of looking out for We the People, our government looked out for They the Sugar Lobby.

And then there’s net neutrality. Who truly thinks opposing net neutrality is good for We the People? And who started opposing it in the first place? I don’t know, and don’t wanna dig that far back – I’m already fuming – but I did find a chart here that, as of 2014, showed who was spending the most to crush net neutrality: Verizon, Comcast, AT&T, basically the usual suspects. They the Lobbyists.

In Michigan, home to General Motors, Ford, and Fiat Chrysler, it’s always been illegal to sell cars from the manufacturer directly to the customer. Because who wants a free market, anyway? According to Consumerist, when Tesla started knocking on Michigan’s door – arguing that, because their sales could be done online, they weren’t violating the law – the Michigan Auto Dealers Association did what any good lobbying group would do: they got the law amended. “…an amendment to existing law was quietly tacked on to an unrelated bill at the last minute and passed through the legislature with no resistance.” With online shopping being such a huge part of how we spend our money, how exactly does that amendment serve We the People?

A friend of mine once asked me, “Why do you hate politics?” The only thing I could think to say was, “Because I understand politics.”

Vanessa and I aren’t cynical people. We’re really not. In fact, I personally think the default setting for people is “good.” I think when folks get into government, they really want to help us. They really want to help We the People.

I just think they’re outgunned.

I love the way our government was set up, but I hate what it’s become. I no longer see a government, at any level, that’s about We the People. Instead, I see a government that’s about They the Lobbyists.

But not all hope’s lost! Vanessa and I believe we can actually make a difference. In fact, we believe we can meet them on their lobbyist level.

Vanessa and I believe, after all, if you can’t beat ’em…

If This Were a TV Show

This is the part where, if this were a TV show, I’d say, “Tune in next Thursday for the next exciting chapter in my ‘The World Is Broken’ mini-series!”

But, since it’s not a TV show, tune in next Thursday for the next exciting chapter in my “The World Is Broken” mini-series!

Stay gutsy, gang!

To read Part 2, click here.

Dave Murray

A Brand’s Why & Meppy Chriswanzukah!

Your Brand’s “Why” & Meppy Chriswanzukah!

I’m in a good mood! As I type this, it’s 11:00 pm on Wednesday, Dec. 16, 2015, and I can’t help but smile. The reason’s simple: I’m thinking of the scene in Blues Brothers when Elwood’s driving through the mall.

Also, after a year-and-a-half, Mayniax Branding is starting to take off.

Some of the reasons for Mayniax Branding starting to take off are tactical: we do a lot of networking, we try to keep our social media accounts current, we write a blog and send out a newsletter every couple weeks. We always speak the same message and even hold workshops from time to time. But all those tactics are useless without our brand. And our brand is useless without our “why.”

Simon Sinek, the author of Start With Why, says, “People don’t buy what you do, they buy why you do it.” He even did a great Ted Talk on the subject, where he talked about the “why” for Apple, the Wright Brothers, and Dr. Martin Luther King Jr. Really, you’ll wanna check it out.

Why is a Brand’s “Why” Important?

Aside from Simon Sinek’s reasons, we’ve identified three of our own:
1. A powerful “why” will help you through the tough, very tough, times. Steve Jobs talked a little about it when he spoke on the importance of passion.
2. A powerful “why” will connect people with your brand, because your “why” is a unifying belief between your brand and potential clients.
3. A powerful “why” leads to a powerful brand culture. We always tell our clients their why leads to their passion, which leads to their mission, which leads to their culture. You can’t have a great brand culture without a great “why.”

Mayniax Branding believes your "why" leads to your passion, which leads to your mission, which leads to your culture.

When a Brand’s “Why” Isn’t Good Enough

We’ve also identified two reasons that don’t cut it when it comes to your “why”:
1. Because you like money! Honestly, that’ll never grab anyone’s attention, or even keep you going. I’ve facepalmed several times after hearing that one, and am pretty sure I’ll one day just get up and leave a meeting when someone says that. I won’t even give a reason. I’ll just get up, walk away, and bang my head on a wall.
2. You know how to do what you do! Now, that one seems counter-intuitive, because you should always know how to do what you do! That, however, can’t be the only reason. There must be something deeper to it. If there’s not, no one will ever care if they do business with you, or your competitor in the creeper van down the street. Because competitors work in creeper vans. Duh.

What’s the “Why” for Mayniax Branding?

We believe entrepreneurs are some of the gutsiest people on the planet, whether they know it when they start or not. And we believe they don’t deserve to lead the up-and-down lives most of them live. We believe they deserve better. Far better. The way we help them have a shot at those far better lives is by branding the hell out of their businesses. I personally believe this whole-heartedly, as my “why” – found on our About page – is the basis for Mayniax Branding.

Edit: Our “why” has changed ever so slightly, thanks to the current state of the world, and the insane dreams of our gutsy entrepreneurs! “The world is broken, and we believe only entrepreneurs can fix it.” You’ll find out more by clicking that About page link, just above this.

So hey, get your “why” ironed out! Make sure it’s real. Make sure it’s genuine. And most of all, make sure you’re not the competitor in the creeper van down the street.

Meppy Chriswanzukah and Joyous Festivus!

Every year, Vanessa and I put together a card for our contacts, clients, and even some friends and family. And every year, we put “Meppy Chriswanzukah & Joyous Festivus!” on it. We like “Meppy Chriswanzukah” because it’s both offensive and inoffensive at the same time, and we like “Joyous Festivus” because, well, Seinfeld.

Anyway, here’s the card:

Dave Murray & Vanessa Symington of Mayniax Branding wish you all a Meppy Chriswanzukah & Joyous Festivus!

With that, this is my last blog post for 2015. I hope you’ve enjoyed reading the posts as much as I’ve enjoyed being a smartass while writing them! And remember, in typical less-than-smooth-segue fashion, we never charge for the first brand consultation, so if you’re in the Ann Arbor / Ypsilanti area, get a hold of us on our contact page, or simply email us at contact@mayniaxbranding.com. We want you to have the life of your dreams, and it’ll never happen without a quality brand. Or a quality “why.”

Or perhaps, a quality car with “…a cop motor, a 440 cubic inch plant, it’s got cop tires, cop suspensions, cop shocks. It’s a model made before catalytic converters so it’ll run good on regular gas.”

I don’t even know what that means.

Meppy Chriswanzukah, Joyous Festivus, Happy New Year, and of course,

Stay gutsy, gang!