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Dave Murray

Mayniax Maniacs Referral Program

Mayniax Maniacs Referral Program

Mayniax Branding - The Mayniax Maniacs referral program for the gutsy friends and clients of Mayniax Branding!

Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t?

I don’t know if you know this, but we’re all about entrepreneurs. That typed, we’re also well aware of the importance of brand strategy, and do everything we can to practice what we preach to the entrepreneurship community.

Fortunately, I think we’re good on the brand strategy side. And pizza. We’re definitely good with pizza.

But why have we fought ourselves?

First, I couldn’t get the thought it could be taken as a discount out of my head. Discounts are awful for brands, and there are two reasons for that:

1. It devalues a brand’s product or service. If a customer can get it at a low price once, they figure they should be able to get it at that price all the time.
2. Discounts mostly bring in customers who are just looking for a deal. They don’t believe in loyalty or the value of a brand – they only believe in saving a buck. And you don’t need that in your life.

And second, we didn’t want just anyone referring to us. We only want people that believe in our mission, who we are, and what we offer – clients or others whom we’ve worked with.

That second part’s easy: clients are in, and others are in by invitation only.

Plus, remember that one video we recorded where we said we wanted to put together a referral program?

Why Do We Want to Create a Referral Program?

Hey, I’m all for transparency – and if you don’t believe that, read 3 Life Lessons for Gutsy Entrepreneurs – so here ya go: in theory, it’ll help give Mayniax Branding an added push. But beyond that, and more importantly, it’s in keeping with our mission to help gutsy entrepreneurs.

How does the Mayniax Maniacs Referral Program Work?

I’m glad you typed that question, Dave.

Thanks, Dave!

Mayniax Branding - Dave tells he Dave he asked a great question. And then Dave celebrates for asking that great question. Weird.

*ahem*

The Mayniax Maniacs Referral Program is actually really simple, because that’s how my brain works: When we get paid from someone who was referred to us, the gutsy entrepreneur who did said referring will receive 10% of the total amount. So, if we do a $180 sit-down with a new client, the entrepreneur who referred said client get’s $18. If we build a full-on $20,000 brand for a new client, the entrepreneur who referred them will get $2,000.

We will, however, cap it at $2,000 per referred client, because if we include monthly and retainer fees, the bookkeeper might end us. We won’t, however, cap the number of clients you send us. Because that would be dumb for all involved.

So you can see how this helps us AND is in keeping with our mission to help our entrepreneurs! Even though the bookkeeper’s still gonna hate us a little bit.

When Does the Mayniax Maniacs Referral Program Start?

If you’re a client, or someone we’ve worked with whom we trust, expect to receive an official announcement in your email within the next week. And if you’re not a client and believe in why we do what we do, let’s get you on the path to becoming a client!

Now, does anyone know of any ways to calm down a partially psychotic bookkeeper?

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!

Dave Murray

The Valentine’s Brand

The Valentine’s Brand

I have to admit something: I’ve had a lot of trouble coming up with what to say about Valentine’s Day. Maybe it’s because I’ve spent the last seven years focused almost entirely on work and not on personal relationships. Maybe it’s because I’ve seen it as a “Hallmark holiday” for a number of years. Or maybe it’s because it was suggested this past Saturday and I’m having trouble being the pressure player I pride myself on being.

Whatever the reason, at least I can let this Scrubs clip do some of the work!

Love is the most complex thing out there. Hell, Webster’s has nine definitions for it! To yours truly, attempting to define love is to attempt to lay waste to the power of it. And the power of love – cue Huey Lewis, the News, and Doc Brown – is where the branding opportunity lies.

The History of Valentine’s Day

Like a lot of top brands, the Valentine’s Day brand is pretty old – in fact, if the interwebz are to be believed, its origins likely pre-date Christianity! Pre-dating Valentine’s Day was Lupercalia.

Lupercalia was a festival celebrated from February 13 – February 15, where men would literally “hit on” women with goats’ hides, which was believed to make the women fertile. Ah tradition.

As an aside: men, never tell her you want to celebrate Lupercalia, especially if it’s just a stall because you forgot Valentine’s Day. But you should totally pick up flowers from the nearest drugstore in case you forget February 14th. And you should totally believe everything you read on the internet.

Mayniax Branding - Nothin' says "lovin'" quite like drugstore flowers!

According to this, St. Valentine may have actually been two men. One being a “…temple priest who was beheaded near Rome by the emperor Claudius II for helping Christian couples wed.” He was beheaded because Claudius felt unmarried men made better soldiers, and made it illegal for them to wed. The other Valentine was “…the Bishop of Terni, also martyred by Claudius II on the outskirts of Rome.”

Still, my favorite theory is that Chaucer may have invented Valentine’s Day!

While we don’t know exactly how it started, we do know it’s been around for a long time. And we know the word Valentine’s Day owns in the mind is “love.”

So How Do You Brand Valentine’s Day?

It’s celebrated with red roses, heart-shaped candy, chocolates, and the perfect present – or else. And we know that, while we sometimes celebrate it with friends, family, and friends who may as well be family, it’s really meant for our significant others. Mostly because I’m not buying any of my buddies heart-shaped candies that say “be mine.”

Mayniax Branding - Man! The googly eyes work on everything!

The “Why”: anyone’s significant other
Story: it’s everyone who’s ever been in love’s story
Colors: red, pink, and white
Logo: the heart
Tagline: “Happy Valentine’s Day,” or possibly “Be Mine.”
Visual Hammer: the rose, or possibly Cupid.

Putting that all together pretty easily makes the brand strategist in me want to discard Valentine’s Day as just another Hallmark holiday. But the hopeless romantic in me recognizes its more. If nothing else, it’s a recognition of how vitally important our significant others are to us. And perhaps, more importantly, how devastated we’d be if they were no longer around.

And I’m not talking about my buddies, because I’m still not buying them heart-shaped candies that say “be mine.”

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!