This category is for overall branding knowledge.

Dave Murray

Mayniax Branding • Just how Important is Branding, Anyway?

We talk about branding. A lot. And we talk about its importance. A lot.

We provide gutsy branding services to entrepreneurs and business owners, and we provide those services because we know it’s the most important thing that can be done for the success of yourself and your business. And, because we provide branding and brand strategy services, you’re thinking, “Whatever, man. Go preach your used car dealer ways to someone else.” And I know you’re thinking that because that’s what I think when someone tries to sell me on their stuff, too.

So, let’s use a little barroom example of how important branding is to you and your business.

First, let’s say you’re a single man sitting alone at the bar, and out of the corner of your eye, you notice a woman you’d like to get to know better. You’re the brand.

The strategy is to buy her a delectable libation so she’ll talk to you. That’s the brand strategy.

You decide the best thing to do is buy her a drink, and have the bartender deliver it. That’s the tactic that works toward making the brand strategy happen.

Yahtzee! It worked! She’s coming over to strike up a conversation and then…you’re not there.

That’s what having a business without a brand is like. You do all the leg work to get people to your door, but they can’t find it. They don’t know anything about you, or what your services or products are all about. Most importantly, they don’t know what you’re passionate about or why you do what you do. Because of that, you lose sales. As Simon Sinek – a featured TedX speaker – has said, “People don’t buy what you do, they buy why you do it.”

Are you still not convinced about the importance of branding? Well read on.

Here’s what Forbes has to say about the importance of branding – http://www.forbes.com/sites/marketshare/2012/05/27/why-brand-building-is-important/

Here’s what Entrepreneur has to say about the importance of branding, complete with some tips – http://www.entrepreneur.com/article/77408

And here’s what the New York Times has to say about the importance of branding – http://www.nytimes.com/allbusiness/AB4019474_primary.html

We want to give gutsy business owners the opportunity to live better lives, and the way we do that is through branding and brand strategy. Without a brand, you will struggle. With a brand, you’ll thrive. And, trust me, that’s way more fun than struggling!

So, whether you try to brand yourself, or use Ann Arbor’s gutsy branding team – that’d be us – or even someone else, make sure to make your brand happen.

It really is that important.

Stay gutsy, gang!

Dave Murray

Dave Murray

Welcome to Mayniax Branding!

It’s finally here. After months of research and preparation, we have our own brand. And we couldn’t be happier.

So, since you’re here, I assume you want to know a little bit about us. That, or you just completely mis-typed something on the keyboard in a foggy haze. Either way, let me tell you a bit about us. We’re a branding team based in Ann Arbor, Michigan. We offer our branding services here, as well as other areas in southeast Michigan. And we dig it.

Now, let me tell you about our mission: we want to give gutsy business owners the opportunity to live better lives. And we brand the hell out of them, or their businesses, to make that happen.

You may be wondering why we use “gutsy” when we talk about business owners. The reason’s as simple as our mission: we’re not in it to work with the average business owner. The average business owner thinks a successful business is built entirely on the quality of a product or service. And that’s simply not true. If it were all about the quality of a product or service, then “The King of Beers” would instead be “The Scared Little Puppy Hiding in the Corner…of Beers,” because it’s not very good beer. Gutsy business owners want more, and know there’s more to success than just a great product or service. They may just not know what that is.

Hint: it’s branding.

We talk about the opportunity for business owners to live better lives. A lot of business owners, and subsequently their businesses, fail because they jump from idea to advertising. The problem is they haven’t built a solid foundation for their business. They haven’t built a brand. A solid brand, along with solid brand strategy, gives business owners a much higher chance of success. It makes life easier when you’re marketing, and allows potential clients to get to know your business. And, if you do it right, they get to know it while you’re catching up on your beauty sleep.

Simply put, branding is the most important thing you can do for your business. And possibly for you.

Have fun, and stay gutsy, gang!

Dave Murray, The Big Guy at Mayniax Branding