Dave Murray

A Visual Hammer Reinforces a Brand’s Purpose

A Visual Hammer Reinforces a Brand’s Purpose

Your brand’s visual hammer – a term coined by Laura Ries – reinforces what your brand’s all about. And because you’re an entrepreneur, your brand’s visual hammer really reinforces what you’re all about. I wrote quite a bit about that in Entrepreneurs, Your Brand is You

Our Visual Hammer – The Red Glasses

More and more people have been joking around with us lately, saying we see the world through rose-colored glasses. Of course, that’s both literally, and figuratively, true.

We truly believe entrepreneurs are the key to making our world a happier place – particularly entrepreneurs who are fighting for a cause they believe in.

How do Entrepreneurs do That?

See, if entrepreneurs are given the opportunity to fight for something they believe in, beyond money, other like-minded people will join them. And when those people join them, they’re happier because they’re also fighting for something they believe in. And that can only make them happier in their personal lives, as well.
Mayniax Branding, in Ann Arbor - We see the world through rose-colored glasses
Imagine a world where every brand is built around a cause – causes like ending world hunger, giving homes to the homeless, providing great education to everyone, etc. the possibilities are endless.

That’s why our visual hammer is our rose-colored red glasses. Because we see that world, and will do anything we can to help entrepreneurs build it.

The Big Finish

If you have struggling entrepreneurs in your area, and you believe in them, help them out. Do whatever you can. Because if they’re passionate, if they’re fighting for a cause beyond profit, they won’t let you down.

And you’ll have helped make the world a happier place.

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!

Dave Murray

Mayniax Maniacs Referral Program

Mayniax Maniacs Referral Program

Mayniax Branding - The Mayniax Maniacs referral program for the gutsy friends and clients of Mayniax Branding!

Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t?

I don’t know if you know this, but we’re all about entrepreneurs. That typed, we’re also well aware of the importance of brand strategy, and do everything we can to practice what we preach to the entrepreneurship community.

Fortunately, I think we’re good on the brand strategy side. And pizza. We’re definitely good with pizza.

But why have we fought ourselves?

First, I couldn’t get the thought it could be taken as a discount out of my head. Discounts are awful for brands, and there are two reasons for that:

1. It devalues a brand’s product or service. If a customer can get it at a low price once, they figure they should be able to get it at that price all the time.
2. Discounts mostly bring in customers who are just looking for a deal. They don’t believe in loyalty or the value of a brand – they only believe in saving a buck. And you don’t need that in your life.

And second, we didn’t want just anyone referring to us. We only want people that believe in our mission, who we are, and what we offer – clients or others whom we’ve worked with.

That second part’s easy: clients are in, and others are in by invitation only.

Plus, remember that one video we recorded where we said we wanted to put together a referral program?

Why Do We Want to Create a Referral Program?

Hey, I’m all for transparency – and if you don’t believe that, read 3 Life Lessons for Gutsy Entrepreneurs – so here ya go: in theory, it’ll help give Mayniax Branding an added push. But beyond that, and more importantly, it’s in keeping with our mission to help gutsy entrepreneurs.

How does the Mayniax Maniacs Referral Program Work?

I’m glad you typed that question, Dave.

Thanks, Dave!

Mayniax Branding - Dave tells he Dave he asked a great question. And then Dave celebrates for asking that great question. Weird.

*ahem*

The Mayniax Maniacs Referral Program is actually really simple, because that’s how my brain works: When we get paid from someone who was referred to us, the gutsy entrepreneur who did said referring will receive 10% of the total amount. So, if we do a $180 sit-down with a new client, the entrepreneur who referred said client get’s $18. If we build a full-on $20,000 brand for a new client, the entrepreneur who referred them will get $2,000.

We will, however, cap it at $2,000 per referred client, because if we include monthly and retainer fees, the bookkeeper might end us. We won’t, however, cap the number of clients you send us. Because that would be dumb for all involved.

So you can see how this helps us AND is in keeping with our mission to help our entrepreneurs! Even though the bookkeeper’s still gonna hate us a little bit.

When Does the Mayniax Maniacs Referral Program Start?

If you’re a client, or someone we’ve worked with whom we trust, expect to receive an official announcement in your email within the next week. And if you’re not a client and believe in why we do what we do, let’s get you on the path to becoming a client!

Now, does anyone know of any ways to calm down a partially psychotic bookkeeper?

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!

Dave Murray

Missions, Values, and Visions, Oh My!

Missions, Values, and Visions, Oh My!

In Randy Pausch’s Last Lecture, he talked about the head fake, saying, “Most of what we learn, we learn indirectly.” See if you can spot, from his Ann Arbor classroom, the head fake in Professor Dave’s lecture, “Missions, Values, and Visions, Oh My!”

Mayniax Branding - Randy Pausch Quote: "Most of what we learn, we learn indirectly (or by 'head fake')."

Referring to myself in the third person isn’t a sign of narcissism, is it? Whoa, turns out it’s not! And cookies for dinner are kinda tasty.

Anywho.

Missions

The mission of your brand is based heavily on the “why” of it. I write a ton about the “why,” so here’s a link to the latest blog post about it: The New Rules of Branding

Our “why” is always about entrepreneurs because we believe they’re the keys to the world’s happiness. So our mission is all about entrepreneurs and what we do to help them: The world is broken, and we believe entrepreneurs are the only ones who can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Our So you can see, our mission is based around our “why.” Find your brand’s “why,” and your mission becomes easy.

Values

Values are your brand’s way of letting the world know what’s important to it! A lot of times, it’s not even about business.

Our brand’s values are pretty straight-forward.

1. We’re about health – We want to foster a culture where people are able to take care of themselves so they’ll be around for the people who need them.
2. We’re about a team with a common cause – Our qualifications for our team will always be if we like you, if you can do the job, and if you believe in the mission, you’re in! Unless you’re like, four or something. I think they have laws against that.
3. We’re about benevolent entrepreneurs – If you’re passionate and have a strong “why” about what you do, we’ll help you. If you’re just in it for the money, or you simply know how to do whatever, go somewhere else.
4. We’re about consistency. We’re branders. Everyone should be treated exceptionally well, and every process should be followed, otherwise we’re not very good branders.
5. We’re not about bigotry. If anyone shows any hate toward someone because of something they have no control over, they’re out. Period.

So, what’s important to your brand? What does it stand for? Remember that values not only communicate what’s important to your brand – they also give people additional reasons to want to meet with you. But here’s the thing: like your mission, they must be 100% authentic. Don’t fake any of it, because people will sniff you out.

Visions

What’s the overall vision for your brand? When all is said and done, what should your brand achieve? Ours is simple: we want Mayniax Branding to contribute to leave a measurable impact on the world’s happiness. That means Mayniax Branding will likely go on for a good long time, because unless Google comes up with a happiness algorithm, that’s gonna be tough to measure!

What mark will your brand leave on the world?

Oh My!

Brands grow from within. It’s up to you to make sure your people – and that includes clients – are on board with the brand’s mission, the brand’s values, and the brand’s vision, or they’re just words that mean nothing. And then you’ll be just like every other entrepreneur out there, working 80 hours per week for the rest of your life wondering where you went wrong.

Did Ya Catch the Head Fake?

I typed a lot about the brand, but absolutely nothing about products or services. That’s because they’re practically inconsequential to the mission, values, and vision of a brand. But that’s not the head fake.

The brand is you! Your “why,” your mission, your values, and your vision for the world are the backbone of your brand! What your brand does is just a tool to help make those things – the things that are truly important to you – happen.

That’s why we build brands around who our entrepreneurs actually are. And that’s why I have such a tough time with the concept of “personal branding” – it seems to imply making you, and consequently your brand, into something you’re not. And speaking of my frustration with “personal branding”

In Closing

Remember that your brand is ultimately you. And you’ll find the right people – teammates and clients – to work with if you’re just true to yourself. Because honestly, when your parents first looked you in the eyes and said, “Be yourself,” they taught you everything you needed to know about personal branding.

And possibly why you occasionally – since you’re may be all about health – enjoy cookies for dinner.

Stay gutsy, gang!

The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.

Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!