by Dave Murray | Oct 12, 2016 | Brand Differentiation, Brand Strategy, Branding, Why
The New Rules of Branding So what could possibly tempt yours truly, to write about something like “The New Rules of Branding” – besides the fact I’m a branding guy, of course? I’ll tell ya: it’s this graphic. Every year or so, an updated...
by Dave Murray | Sep 22, 2016 | Ann Arbor, Brand Differentiation, Branding, Why
Working with Ann Arbor’s Branding Team, Pt. 2 In Working with Ann Arbor’s Branding Team, Pt. 1, I walked you, our latest gutsy entrepreneur, through the first three parts of our zany branding process. We helped you figure out your “why.” We taught you the...
by Dave Murray | Aug 23, 2016 | Ann Arbor, Brand Differentiation, Brand Strategy, Branding, Mayniax Acting Like Maniacs, Personal Branding
Personal Branding in Ann Arbor I love Ann Arbor I mean sure, it has its problems – For instance, Ann Arbor was voted the most educated city in the United States in 2015. Wait, how’s that a problem? Well, ya see, what that study really said is that people in A2...
by Dave Murray | Jul 31, 2016 | Branding, Mayniax Acting Like Maniacs
21 True Confessions of a Gutsy Entrepreneur The last couple months have been crazy! And by that, I mean I went a little crazy. Not clinically, of course – I prefer to not receive an official diagnosis – but I most definitely snapped a bit. For the last several years,...
by Dave Murray | Jun 16, 2016 | Brand Design, Brand Differentiation, Brand Strategy, Branding, Uncategorized, Why
Working with Ann Arbor’s Branding Team, Pt. 1 On any given day at any given time, in the rockin’ town of Ann Arbor, Michigan, you may find Vanessa and I seated in an area coffee shop – usually Sweetwaters or Espresso Royale – and sometimes you’ll...