Entries by Dave Murray

3 Branding Essentials for Your Business!

I’ve been wanting to write this branding article for quite some time, simply because it’s so important First, because I get this question a lot: what’s the difference between marketing, branding, and advertising? Your brand is the why, the who, and of the look…the foundation of your business, so branding is strategically building that foundation. […]

Should Small Businesses Brand?

Full disclosure: I’m a brander. I brand. I’m a practitioner of the branding arts. With that obvious fact out of the way, let’s get to it! First, because it’s annoying to me, stop thinking of your business as a “small business.” It puts a limit on your vision, and makes your endeavor sound like big […]