Marketing vs. Branding. What’s the Difference? Sometimes posts need to be tweaked, and South Korean spammers need to be stopped. It’s for those reasons that I present to you a revised version of an oldie but goodie blog post: Marketing vs. Branding. What’s the Difference? Take 2 Entrepreneurs and business owners are the gutsiest, most […]
About Dave Murray
This author has yet to write their bio.Meanwhile lets just say that we are proud Dave Murray contributed a whooping 48 entries.
Entries by Dave Murray
The Valentine’s Brand I have to admit something: I’ve had a lot of trouble coming up with what to say about Valentine’s Day. Maybe it’s because I’ve spent the last seven years focused almost entirely on work and not on personal relationships. Maybe it’s because I’ve seen it as a “Hallmark holiday” for a number […]
LEGO: The Rise and Fall. And Rise As gutsy branders and brand strategists, we go a bit nuts when we see a large corporation making serious brand strategy mistakes. The reason being we know it leads to, at best, stagnant revenue, and at worst, fired employees. And, to us, that kind of ignorance is inexcusable. […]