Mayniax Maniacs Referral Program
Vanessa and I have fought ourselves over The Mayniax Maniacs Referral Program for over a year. I mean, a referral program? Isn’t that something local businesses do and real brands don’t?
I don’t know if you know this, but we’re all about entrepreneurs. That typed, we’re also well aware of the importance of brand strategy, and do everything we can to practice what we preach to the entrepreneurship community.
Fortunately, I think we’re good on the brand strategy side. And pizza. We’re definitely good with pizza.
But why have we fought ourselves?
First, I couldn’t get the thought it could be taken as a discount out of my head. Discounts are awful for brands, and there are two reasons for that:
1. It devalues a brand’s product or service. If a customer can get it at a low price once, they figure they should be able to get it at that price all the time.
2. Discounts mostly bring in customers who are just looking for a deal. They don’t believe in loyalty or the value of a brand – they only believe in saving a buck. And you don’t need that in your life.
And second, we didn’t want just anyone referring to us. We only want people that believe in our mission, who we are, and what we offer – clients or others whom we’ve worked with.
That second part’s easy: clients are in, and others are in by invitation only.
Plus, remember that one video we recorded where we said we wanted to put together a referral program?
Why Do We Want to Create a Referral Program?
Hey, I’m all for transparency – and if you don’t believe that, read 3 Life Lessons for Gutsy Entrepreneurs – so here ya go: in theory, it’ll help give Mayniax Branding an added push. But beyond that, and more importantly, it’s in keeping with our mission to help gutsy entrepreneurs.
How does the Mayniax Maniacs Referral Program Work?
I’m glad you typed that question, Dave.
The Mayniax Maniacs Referral Program is actually really simple, because that’s how my brain works: When we get paid from someone who was referred to us, the gutsy entrepreneur who did said referring will receive 10% of the total amount. So, if we do a $180 sit-down with a new client, the entrepreneur who referred said client get’s $18. If we build a full-on $20,000 brand for a new client, the entrepreneur who referred them will get $2,000.
We will, however, cap it at $2,000 per referred client, because if we include monthly and retainer fees, the bookkeeper might end us. We won’t, however, cap the number of clients you send us. Because that would be dumb for all involved.
So you can see how this helps us AND is in keeping with our mission to help our entrepreneurs! Even though the bookkeeper’s still gonna hate us a little bit.
When Does the Mayniax Maniacs Referral Program Start?
If you’re a client, or someone we’ve worked with whom we trust, expect to receive an official announcement in your email within the next week. And if you’re not a client and believe in why we do what we do, let’s get you on the path to becoming a client!
Now, does anyone know of any ways to calm down a partially psychotic bookkeeper?
Stay gutsy, gang!
The world is broken, and we believe only entrepreneurs can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little bit o’ nuttiness, a little bit o’ research, and a lotta bit o’ guts, it’s our job to make people care.
Wanna set up a happy fun time chat with Ann Arbor’s favorite branding team? Then click here, fill out the form, and we’ll get back to ya!