Your Brand’s “Why” & Meppy Chriswanzukah!
I’m in a good mood! As I type this, it’s 11:00 pm on Wednesday, Dec. 16, 2015, and I can’t help but smile. The reason’s simple: I’m thinking of the scene in Blues Brothers when Elwood’s driving through the mall.
Also, after a year-and-a-half, Mayniax Branding is starting to take off.
Some of the reasons for Mayniax Branding starting to take off are tactical: we do a lot of networking, we try to keep our social media accounts current, we write a blog and send out a newsletter every couple weeks. We always speak the same message and even hold workshops from time to time. But all those tactics are useless without our brand. And our brand is useless without our “why.”
Simon Sinek, the author of Start With Why, says, “People don’t buy what you do, they buy why you do it.” He even did a great Ted Talk on the subject, where he talked about the “why” for Apple, the Wright Brothers, and Dr. Martin Luther King Jr. Really, you’ll wanna check it out.
Why is a Brand’s “Why” Important?
Aside from Simon Sinek’s reasons, we’ve identified three of our own:
1. A powerful “why” will help you through the tough, very tough, times. Steve Jobs talked a little about it when he spoke on the importance of passion.
2. A powerful “why” will connect people with your brand, because your “why” is a unifying belief between your brand and potential clients.
3. A powerful “why” leads to a powerful brand culture. We always tell our clients their why leads to their passion, which leads to their mission, which leads to their culture. You can’t have a great brand culture without a great “why.”
When a Brand’s “Why” Isn’t Good Enough
We’ve also identified two reasons that don’t cut it when it comes to your “why”:
1. Because you like money! Honestly, that’ll never grab anyone’s attention, or even keep you going. I’ve facepalmed several times after hearing that one, and am pretty sure I’ll one day just get up and leave a meeting when someone says that. I won’t even give a reason. I’ll just get up, walk away, and bang my head on a wall.
2. You know how to do what you do! Now, that one seems counter-intuitive, because you should always know how to do what you do! That, however, can’t be the only reason. There must be something deeper to it. If there’s not, no one will ever care if they do business with you, or your competitor in the creeper van down the street. Because competitors work in creeper vans. Duh.
What’s the “Why” for Mayniax Branding?
We believe entrepreneurs are some of the gutsiest people on the planet, whether they know it when they start or not. And we believe they don’t deserve to lead the up-and-down lives most of them live. We believe they deserve better. Far better. The way we help them have a shot at those far better lives is by branding the hell out of their businesses. I personally believe this whole-heartedly, as my “why” – found on our About page – is the basis for Mayniax Branding.
Edit: Our “why” has changed ever so slightly, thanks to the current state of the world, and the insane dreams of our gutsy entrepreneurs! “The world is broken, and we believe only entrepreneurs can fix it.” You’ll find out more by clicking that About page link, just above this.
So hey, get your “why” ironed out! Make sure it’s real. Make sure it’s genuine. And most of all, make sure you’re not the competitor in the creeper van down the street.
Meppy Chriswanzukah and Joyous Festivus!
Every year, Vanessa and I put together a card for our contacts, clients, and even some friends and family. And every year, we put “Meppy Chriswanzukah & Joyous Festivus!” on it. We like “Meppy Chriswanzukah” because it’s both offensive and inoffensive at the same time, and we like “Joyous Festivus” because, well, Seinfeld.
Anyway, here’s the card:
With that, this is my last blog post for 2015. I hope you’ve enjoyed reading the posts as much as I’ve enjoyed being a smartass while writing them! And remember, in typical less-than-smooth-segue fashion, we never charge for the first brand consultation, so if you’re in the Ann Arbor / Ypsilanti area, get a hold of us on our contact page, or simply email us at firstname.lastname@example.org. We want you to have the life of your dreams, and it’ll never happen without a quality brand. Or a quality “why.”
Or perhaps, a quality car with “…a cop motor, a 440 cubic inch plant, it’s got cop tires, cop suspensions, cop shocks. It’s a model made before catalytic converters so it’ll run good on regular gas.”
I don’t even know what that means.
Meppy Chriswanzukah, Joyous Festivus, Happy New Year, and of course,
Stay gutsy, gang!