It’s finally here. After months of research and preparation, we have our own brand. And we couldn’t be happier.
So, since you’re here, I assume you want to know a little bit about us. That, or you just completely mis-typed something on the keyboard in a foggy haze. Either way, let me tell you a bit about us. We’re a branding team based in Ann Arbor, Michigan. We offer our branding services here, as well as other areas in southeast Michigan. And we dig it.
Now, let me tell you about our mission: we want to give gutsy business owners the opportunity to live better lives. And we brand the hell out of them, or their businesses, to make that happen.
You may be wondering why we use “gutsy” when we talk about business owners. The reason’s as simple as our mission: we’re not in it to work with the average business owner. The average business owner thinks a successful business is built entirely on the quality of a product or service. And that’s simply not true. If it were all about the quality of a product or service, then “The King of Beers” would instead be “The Scared Little Puppy Hiding in the Corner…of Beers,” because it’s not very good beer. Gutsy business owners want more, and know there’s more to success than just a great product or service. They may just not know what that is.
Hint: it’s branding.
We talk about the opportunity for business owners to live better lives. A lot of business owners, and subsequently their businesses, fail because they jump from idea to advertising. The problem is they haven’t built a solid foundation for their business. They haven’t built a brand. A solid brand, along with solid brand strategy, gives business owners a much higher chance of success. It makes life easier when you’re marketing, and allows potential clients to get to know your business. And, if you do it right, they get to know it while you’re catching up on your beauty sleep.
Simply put, branding is the most important thing you can do for your business. And possibly for you.
Have fun, and stay gutsy, gang!
Dave Murray, The Big Guy at Mayniax Branding